Total number of units = 10

4 core units plus

6 elective units, of which:

3 of the elective units must be selected from the elective units listed below

3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level

if not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units

BSBCMM401 Make a presentation

BSBMKG401 Profile the market

BSBMKG402 Analyse consumer behaviour for specific markets

BSBMKG408 Conduct market research

Elective Units

BSBADV405 Perform media calculations

BSBCUS402 Address customer needs

BSBCUS403 Implement customer service standards

BSBEBU401 Review and maintain a website

BSBFIM501 Manage budgets and financial plans

BSBINT401 Research international business opportunities

BSBITA401 Design databases

BSBITU301 Create and use databases

BSBLDR402 Lead effective workplace relationships

BSBMKG409 Design direct response offers

BSBMKG410 Test direct marketing activities

BSBMKG411 Analyse direct marketing databases

BSBMKG412 Conduct e-marketing communications

BSBMKG413 Promote products and services

BSBMKG414 Undertake marketing activities

BSBMKG415 Research international markets

BSBMKG416 Market goods and services internationally

BSBPRO401 Develop product knowledge

BSBPUB401 Develop and apply knowledge of public relations industry

BSBPUB402 Develop public relations campaigns

BSBPUB403 Develop public relations documents

BSBREL401 Establish networks

BSBREL402 Build client relationships and business networks

BSBRES401 Analyse and present research information

BSBRSK401 Identify risk and apply risk management processes

BSBSLS407 Identify and plan sales prospects

BSBSLS408 Present, secure and support sales solutions

BSBSUS301 Implement and monitor environmentally sustainable work practices

BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements

BSBWRT401 Write complex documents

Entry Requirements