Subjects
Total number of units = 10
4 core units plus
6 elective units, of which:
3 of the elective units must be selected from the elective units listed below
3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level
if not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBCMM401 Make a presentation
BSBMKG401 Profile the market
BSBMKG402 Analyse consumer behaviour for specific markets
BSBMKG408 Conduct market research
Elective Units
BSBADV405 Perform media calculations
BSBCUS402 Address customer needs
BSBCUS403 Implement customer service standards
BSBEBU401 Review and maintain a website
BSBFIM501 Manage budgets and financial plans
BSBINT401 Research international business opportunities
BSBITA401 Design databases
BSBITU301 Create and use databases
BSBLDR402 Lead effective workplace relationships
BSBMKG409 Design direct response offers
BSBMKG410 Test direct marketing activities
BSBMKG411 Analyse direct marketing databases
BSBMKG412 Conduct e-marketing communications
BSBMKG413 Promote products and services
BSBMKG414 Undertake marketing activities
BSBMKG415 Research international markets
BSBMKG416 Market goods and services internationally
BSBPRO401 Develop product knowledge
BSBPUB401 Develop and apply knowledge of public relations industry
BSBPUB402 Develop public relations campaigns
BSBPUB403 Develop public relations documents
BSBREL401 Establish networks
BSBREL402 Build client relationships and business networks
BSBRES401 Analyse and present research information
BSBRSK401 Identify risk and apply risk management processes
BSBSLS407 Identify and plan sales prospects
BSBSLS408 Present, secure and support sales solutions
BSBSUS301 Implement and monitor environmentally sustainable work practices
BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements
BSBWRT401 Write complex documents