List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
Element | Performance criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify and evaluate selling options | 1.1 Identify the various types of community based selling schemes 1.2 Identify characteristics of the farm business produce 1.3 Identify and document the potential customer base 1.4 Evaluate and document selling options |
2. Comply with the requirements of the selected community marketing scheme | 2.1 Identify and comply with market requirements 2.2 Comply with legislative requirements in each step of the supply chain 2.3 Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable |
3. Develop and maintain a relationship with customers | 3.1 Investigate characteristicsof the community customers 3.2 Identify potential links between the community and the farm system 3.3 Develop the connections between individuals and the farm production system 3.4 Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels 3.5 Monitor community satisfaction levels through customer feedback and address valid concerns |
4. Organise transport | 4.1 Identify transport requirements and engage carriers as required 4.2 Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent 4.3 Comply with any special requirements to ensure appropriate transport 4.4 Comply with all relevant legislative requirements including food safety and organic certification |
5. Keep records | 5.1 Complete pre and post sale documentation 5.2 Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed 5.3 Document customer feedback and identify and record potential improvements |
The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.
The candidate must provide evidence that they can:
identify farm produce selling options
identify and comply with requirements of a community marketing scheme and its characteristics
establish relationships with community stakeholders and customers
monitor and record community satisfaction levels and customer feedback and address concerns
communicate the ‘farm story’ and the uniqueness of the enterprise to the community
arrange timely transport and delivery of produce and address any special transport requirements
comply with transport legislative requirements
accurately record pre and post sale documentation and transactions
identify and record potential improvements
work with natural processes and allowable inputs to improve and maintain soil fertility
apply enterprise work health and safety policies and guidelines
implement enterprise environmental sustainability practices
The candidate must demonstrate knowledge of:
applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets
relevant legislation and regulations relating to work health and safety
organic certification systems and standards
organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering
characteristics and composition of farm business marketing plans
characteristics of community marketing schemes and the steps within a farm produce supply chain
product knowledge related to goods and services required by the organisation
ways to build trust and collaboration as opposed to competition
business terms and conditions for purchasing, tendering and contracting
ethical behaviour
established communication channels and protocols
procedures for operating electronic communications equipment
procedures for recording and reporting workplace information and completing relevant documentation