Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG506 Mapping and Delivery Guide
Plan market research

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBMKG506 - Plan market research
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Identify market research needs
  • Communicate role of market research in enterprise operations to relevant personnel
  • Identify contribution of market research to enterprise activity
  • Analyse enterprise planning and performance documentation to determine research needs
  • Consult relevant personnel to determine research needs
  • Develop statement of market research needs
       
Element: Define market research objectives
  • Draft research objectives
  • Undertake preliminary project scoping
  • Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered
  • Review and finalise draft objectives in light of scoping parameters
       
Element: Define data gathering approaches
  • Identify types of data required to inform objectives
  • Determine combinations of types of data to best inform objectives
  • Identify and evaluate suitable data gathering methods
  • Identify data sources
  • Quantify required data
  • Identify and evaluate suitable data processing methods
  • Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods
       
Element: Develop market research plan
  • Estimate resources and timelines required for market research projects
  • Determine feasibility of market research projects
  • Prepare market research plan for approval
  • Obtain approval to implement plan from appropriate personnel as required
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify market research needs

1.1 Communicate role of market research in enterprise operations to relevant personnel

1.2 Identify contribution of market research to enterprise activity

1.3 Analyse enterprise planning and performance documentation to determine research needs

1.4 Consult relevant personnel to determine research needs

1.5 Develop statement of market research needs

2. Define market research objectives

2.1 Draft research objectives

2.2 Undertake preliminary project scoping

2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

2.4 Review and finalise draft objectives in light of scoping parameters

3. Define data gathering approaches

3.1 Identify types of data required to inform objectives

3.2 Determine combinations of types of data to best inform objectives

3.3 Identify and evaluate suitable data gathering methods

3.4 Identify data sources

3.5 Quantify required data

3.6 Identify and evaluate suitable data processing methods

3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

4. Develop market research plan

4.1 Estimate resources and timelines required for market research projects

4.2 Determine feasibility of market research projects

4.3 Prepare market research plan for approval

4.4 Obtain approval to implement plan from appropriate personnel as required

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify market research needs

1.1 Communicate role of market research in enterprise operations to relevant personnel

1.2 Identify contribution of market research to enterprise activity

1.3 Analyse enterprise planning and performance documentation to determine research needs

1.4 Consult relevant personnel to determine research needs

1.5 Develop statement of market research needs

2. Define market research objectives

2.1 Draft research objectives

2.2 Undertake preliminary project scoping

2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

2.4 Review and finalise draft objectives in light of scoping parameters

3. Define data gathering approaches

3.1 Identify types of data required to inform objectives

3.2 Determine combinations of types of data to best inform objectives

3.3 Identify and evaluate suitable data gathering methods

3.4 Identify data sources

3.5 Quantify required data

3.6 Identify and evaluate suitable data processing methods

3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

4. Develop market research plan

4.1 Estimate resources and timelines required for market research projects

4.2 Determine feasibility of market research projects

4.3 Prepare market research plan for approval

4.4 Obtain approval to implement plan from appropriate personnel as required

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Communicate role of market research in enterprise operations to relevant personnel 
Identify contribution of market research to enterprise activity 
Analyse enterprise planning and performance documentation to determine research needs 
Consult relevant personnel to determine research needs 
Develop statement of market research needs 
Draft research objectives 
Undertake preliminary project scoping 
Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered 
Review and finalise draft objectives in light of scoping parameters 
Identify types of data required to inform objectives 
Determine combinations of types of data to best inform objectives 
Identify and evaluate suitable data gathering methods 
Identify data sources 
Quantify required data 
Identify and evaluate suitable data processing methods 
Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods 
Estimate resources and timelines required for market research projects 
Determine feasibility of market research projects 
Prepare market research plan for approval 
Obtain approval to implement plan from appropriate personnel as required 

Forms

Assessment Cover Sheet

BSBMKG506 - Plan market research
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Date:

Assessment Record Sheet

BSBMKG506 - Plan market research

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: