Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG610 Mapping and Delivery Guide
Develop, implement and monitor a marketing campaign
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG610 - Develop, implement and monitor a marketing campaign |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to design marketing campaigns, to implement campaigns and to analyse success of a campaign.It applies to individuals who possess a sound theoretical knowledge base and who support enterprise or client marketing interests by undertaking a unique set of resourcing, planning and implementation activities.Depending on size and structure of the organisation, this role generally applies to a person with managerial responsibility, or specialist staff such as a campaign or operations manager.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Design campaign |
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Element: Implement campaign and monitor outcomes |
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Element: Analyse fulfilment processes |
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Element: Present campaign results to relevant business units |
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Element: Prepare campaign cost–benefit analysis |
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Element: Prepare campaign cost–benefit analysis |
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