Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUAMGT502 Mapping and Delivery Guide
Develop artists and repertoire

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUAMGT502 - Develop artists and repertoire
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to foresee and capitalise on the commercial potential of new and emerging artists, trends, styles and genres of music. It applies to individuals who find new talent and administer the recording of their work. This role would typically be undertaken by an artist and repertoire (A&R) manager, representative or scout, in line with company policy for live performance and/or recording projects.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

standard music business documentation for contracts

relevant technology

interaction with others.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Monitor new and emerging trends in music
  • Research and critique a broad range of local and international music to identify and anticipate emerging trends
  • Evaluate the commercial potential of emerging trends
  • Cultivate strategic relationships to keep informed of developments in the music industry
  • Use intelligence gathered to predict and influence music market trends
       
Element: Scout new talent
  • Select new artists based on analysis of their artistic and commercial potential
  • Assess current and potential audience response, and evaluate marketability of new artists
  • Discuss music market trends and product development with artists and artists’ managers
  • Assign artists to appropriate producers so that recording approach complements artists’ repertoire
  • Mentor artists to optimise their artistic and commercial development
       
Element: Facilitate agreements for artists
  • Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development
  • Advise artists to obtain legal advice with regard to negotiating contracts
  • Monitor drafting of agreements between artists and company, and facilitate process as required
  • Document agreements and distribute to all parties
       
Element: Monitor progress of artists’ agreements
  • Monitor level of income generated from sales of artists’ recordings
  • Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action
  • Provide reports to management on commercial viability of artists as required
       
Element: Monitor progress of artists’ agreements
  • Monitor level of income generated from sales of artists’ recordings
  • Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action
  • Provide reports to management on commercial viability of artists as required
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Monitor new and emerging trends in music

1.1 Research and critique a broad range of local and international music to identify and anticipate emerging trends

1.2 Evaluate the commercial potential of emerging trends

1.3 Cultivate strategic relationships to keep informed of developments in the music industry

1.4 Use intelligence gathered to predict and influence music market trends

2. Scout new talent

2.1 Select new artists based on analysis of their artistic and commercial potential

2.2 Assess current and potential audience response, and evaluate marketability of new artists

2.3 Discuss music market trends and product development with artists and artists’ managers

2.4 Assign artists to appropriate producers so that recording approach complements artists’ repertoire

2.5 Mentor artists to optimise their artistic and commercial development

3. Facilitate agreements for artists

3.1 Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development

3.2 Advise artists to obtain legal advice with regard to negotiating contracts

3.3 Monitor drafting of agreements between artists and company, and facilitate process as required

3.4 Document agreements and distribute to all parties

4. Monitor progress of artists’ agreements

4.1 Monitor level of income generated from sales of artists’ recordings

4.2 Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action

4.3 Provide reports to management on commercial viability of artists as required

Evidence of the ability to:

identify new artists and assess their marketability

develop and promote new artists

network strategically to gain and exploit information on music market trends.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe typical formats and content of agreements between artists and record companies

describe factors that may impact on the commercial viability of an artist

outline local, regional, national and international music scenes and trends

explain talent development from a management and artistic perspective

outline issues and challenges that typically arise in the context of developing artists and repertoire, and how they might be overcome.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Monitor new and emerging trends in music

1.1 Research and critique a broad range of local and international music to identify and anticipate emerging trends

1.2 Evaluate the commercial potential of emerging trends

1.3 Cultivate strategic relationships to keep informed of developments in the music industry

1.4 Use intelligence gathered to predict and influence music market trends

2. Scout new talent

2.1 Select new artists based on analysis of their artistic and commercial potential

2.2 Assess current and potential audience response, and evaluate marketability of new artists

2.3 Discuss music market trends and product development with artists and artists’ managers

2.4 Assign artists to appropriate producers so that recording approach complements artists’ repertoire

2.5 Mentor artists to optimise their artistic and commercial development

3. Facilitate agreements for artists

3.1 Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development

3.2 Advise artists to obtain legal advice with regard to negotiating contracts

3.3 Monitor drafting of agreements between artists and company, and facilitate process as required

3.4 Document agreements and distribute to all parties

4. Monitor progress of artists’ agreements

4.1 Monitor level of income generated from sales of artists’ recordings

4.2 Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action

4.3 Provide reports to management on commercial viability of artists as required

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research and critique a broad range of local and international music to identify and anticipate emerging trends 
Evaluate the commercial potential of emerging trends 
Cultivate strategic relationships to keep informed of developments in the music industry 
Use intelligence gathered to predict and influence music market trends 
Select new artists based on analysis of their artistic and commercial potential 
Assess current and potential audience response, and evaluate marketability of new artists 
Discuss music market trends and product development with artists and artists’ managers 
Assign artists to appropriate producers so that recording approach complements artists’ repertoire 
Mentor artists to optimise their artistic and commercial development 
Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development 
Advise artists to obtain legal advice with regard to negotiating contracts 
Monitor drafting of agreements between artists and company, and facilitate process as required 
Document agreements and distribute to all parties 
Monitor level of income generated from sales of artists’ recordings 
Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action 
Provide reports to management on commercial viability of artists as required 
Monitor level of income generated from sales of artists’ recordings 
Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action 
Provide reports to management on commercial viability of artists as required 

Forms

Assessment Cover Sheet

CUAMGT502 - Develop artists and repertoire
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CUAMGT502 - Develop artists and repertoire

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: