Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUAPHI505 Mapping and Delivery Guide
Produce commercial photo images

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUAPHI505 - Produce commercial photo images
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to produce commercial photo images, liaising with clients, art directors and associated professionals. It applies to individuals who respond to open or closed briefs to create photo images in areas including advertising, architecture, industrial, corporate, fashion and food. No licensing, legislative or certification conditions apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

photo imaging capture and production equipment

locations and studios for commercial photo imaging shoots.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Establish contract for shoot
  • Evaluate requirements of commercial photo imaging brief with client, including timelines
  • Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots
  • Clarify sample layouts and other visual references with relevant personnel
  • Prepare job, usage estimates and creative fee for meeting brief
  • Discuss and confirm with client shoot responsibilities and resource requirements
  • Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate
  • Make agreement and complete contract with client or commissioning agent, where applicable
       
Element: Prepare for shoot
  • Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements
  • Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements
  • Evaluate shoot requirements and make test shots to refine technical and conceptual approach
  • Develop shoot management timelines, brief relevant personnel and prepare equipment
  • Liaise with necessary people to arrange access to locations, models and other subjects
       
Element: Shoot and produce images
  • Capture in-production images to meet style, content and specifications agreed in brief
  • Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances
  • Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection
  • Optimise images and output creative product to agreed client specifications using industry standards
  • Prepare work for electronic or physical dispatch and presentation or publication according to brief
  • Prepare invoice or account and deliver with completed images or creative product to client
       
Element: Wrap up and review shoot
  • Check and reinstate equipment, shoot site and props to original condition
  • Review client feedback and evaluate personal performance in shoot context
  • Catalogue and archive photo images according to industry standards
  • Maintain contractual and financial records for business and taxation purposes
  • Update work samples of commercial photo imaging services for self-promotion purposes
  • Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish contract for shoot

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

1.3 Clarify sample layouts and other visual references with relevant personnel

1.4 Prepare job, usage estimates and creative fee for meeting brief

1.5 Discuss and confirm with client shoot responsibilities and resource requirements

1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

1.7 Make agreement and complete contract with client or commissioning agent, where applicable

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations, models and other subjects

3. Shoot and produce images

3.1 Capture in-production images to meet style, content and specifications agreed in brief

3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

3.4 Optimise images and output creative product to agreed client specifications using industry standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief

3.6 Prepare invoice or account and deliver with completed images or creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of commercial photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

interpret a brief and confirm requirements with client and other relevant personnel

arrange agreements, contracts, licences, permits and invoices following standard business practices

devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot commercial photo images according to legal requirements

apply imaging skills to capture and optimise commercial photo images, in collaboration with others

process, catalogue and archive photo images in accordance with industry standards

package photo images for promotional purposes

evaluate own performance and creative products for future improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe styles and conceptual and aesthetic approaches as they apply to commercial photo images in a range of contexts

describe the features and capabilities of commercial photo imaging capture technologies

explain techniques to proof, optimise and process commercial photo images

outline work health and safety requirements when using commercial photo imaging equipment in various interior and exterior locations

describe key business and taxation practices associated with a commercial photo imaging practice

describe professional practice arrangements and codes of practice applicable to a commercial photographer.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish contract for shoot

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

1.3 Clarify sample layouts and other visual references with relevant personnel

1.4 Prepare job, usage estimates and creative fee for meeting brief

1.5 Discuss and confirm with client shoot responsibilities and resource requirements

1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

1.7 Make agreement and complete contract with client or commissioning agent, where applicable

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations, models and other subjects

3. Shoot and produce images

3.1 Capture in-production images to meet style, content and specifications agreed in brief

3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

3.4 Optimise images and output creative product to agreed client specifications using industry standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief

3.6 Prepare invoice or account and deliver with completed images or creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of commercial photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Evaluate requirements of commercial photo imaging brief with client, including timelines 
Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots 
Clarify sample layouts and other visual references with relevant personnel 
Prepare job, usage estimates and creative fee for meeting brief 
Discuss and confirm with client shoot responsibilities and resource requirements 
Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate 
Make agreement and complete contract with client or commissioning agent, where applicable 
Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements 
Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements 
Evaluate shoot requirements and make test shots to refine technical and conceptual approach 
Develop shoot management timelines, brief relevant personnel and prepare equipment 
Liaise with necessary people to arrange access to locations, models and other subjects 
Capture in-production images to meet style, content and specifications agreed in brief 
Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances 
Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection 
Optimise images and output creative product to agreed client specifications using industry standards 
Prepare work for electronic or physical dispatch and presentation or publication according to brief 
Prepare invoice or account and deliver with completed images or creative product to client 
Check and reinstate equipment, shoot site and props to original condition 
Review client feedback and evaluate personal performance in shoot context 
Catalogue and archive photo images according to industry standards 
Maintain contractual and financial records for business and taxation purposes 
Update work samples of commercial photo imaging services for self-promotion purposes 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot 

Forms

Assessment Cover Sheet

CUAPHI505 - Produce commercial photo images
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CUAPHI505 - Produce commercial photo images

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: