Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CUVPHI517A Mapping and Delivery Guide
Research and exploit photo imaging trends

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency CUVPHI517A - Research and exploit photo imaging trends
Description This unit describes the performance outcomes, skills and knowledge required to exploit creative and commercial opportunities as they arise from emerging trends in the photo imaging industry.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to the photo imaging industry, which is constantly changing due to technological, societal and consumer demands. To retain industry currency, photo imaging practitioners need to identify emerging trends while evaluating, planning and implementing changes to their workflows, products and technology.This unit requires the self-directed application of skills and knowledge in order to research, evaluate, plan, coordinate, manage and exploit emerging trends that arise in the photo imaging industry.This work is usually undertaken independently, with guidance where required.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research trends and emerging technologies in the photo imaging industry
  • Identify trends and emerging technologies using appropriate sources of information
  • Evaluate currency and credibility of information gathered and ensure research scope is sufficiently broad
  • Maintain accurate and comprehensive details of sources of information
  • Examine and clarify the implications and consequences of trends and emerging technologies
  • Critique and review trends and emerging technologies with relevant personnel
       
Element: Exploit creative and commercial opportunities in the photo imaging industry
  • Use critical thinking techniques to identify creative and commercial opportunities as they arise from trends and emerging technologies
  • Clarify business objectives for exploiting creative and commercial opportunities
  • Assess entrepreneurial attitudes required to develop creative and commercial opportunities
  • Assess feasibility and commercial viability of exploiting creative and commercial opportunities
  • Identify and document business risk associated with exploiting creative and commercial opportunities
  • Exploit creative and commercial opportunities within photo imaging industry
       
Element: Review adoption of trends and emerging technologies against photo imaging business practice
  • Review performance of exploited opportunities against personal and business objectives
  • Assess impact of adopting trends and emerging technologies on own photo imaging practice
  • Develop systems to identify and respond to future creative and commercial opportunities as they arise from trends and emerging technologies
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

research trends and emerging technologies within the photo imaging industry

exploit creative and commercial opportunities that arise from trends and emerging technologies

connect trends and emerging technologies to aspects of photo imaging work practices, such as:

image lighting, acquisition, processing output and presentation

industry-standard photo imaging workflows

marketing and promotion of products and services

review the impact of integrating trends and emerging technologies into photo imaging work practices.

Context of and specific resources for assessment

Assessment must ensure:

access to:

appropriate technology and sources of information to research trends and emerging technologies within the photo imaging industry

an environment where creative and commercial photo imaging opportunities can be exploited

appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate exploiting creative and commercial photo imaging opportunities

case studies to assess candidate’s ability to research trends and emerging technologies

problem-solving activities to assess candidate’s critical thinking skills.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHI520A Produce an innovative presentation of professional work.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

literacy skills to interrogate and interpret a broad range of information on new photo imaging trends and technology

numeracy skills to assess the financial viability of creative and commercial opportunities as they arise from trends and emerging technologies

communication skills to:

critique and discuss new photo imaging trends and technology

communicate newly acquired knowledge with peers and/or employees

use industry and community networks as sources of information

critical thinking skills to identify creative and commercial opportunities

learning skills to seek expert advice when implementing new photo imaging trends and technology

planning and organising skills to:

interpret and respond to photo imaging briefs

budget for costs associated with the implementation of new technology

develop systems to respond to future creative and commercial opportunities

document research findings clearly and concisely

plan integration of new technology into own photo imaging practice

problem-solving skills to recognise and resolve workplace issues when implementing new technology into own photo imaging practice

technology skills to coordinate the installation of new technology.

Required knowledge

business implications and consequences of adopting photo imaging trends and technology

commonly used research methodologies, including copyright, moral and intellectual property issues associated with photo imaging research

current trends and emerging technologies in photography/photo imaging

OHS requirements relating to photography and computer usage

planning and review processes for photo imaging business.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Trends and emerging technologies may include:

advances in equipment and technology, including:

capture and lighting equipment

image processing

output methods and presentation devices

alliances with allied technologies and businesses

changing nature of the marketplace, including:

advertising and promotional opportunities, including marketing of products and services

business structures and operational strategies

copyright, industrial relations (IR), insurance and taxation

funding policies and government initiatives

new markets associated with market contraction and expansion

new terminology

photo imaging workflows

social, political and environmental developments.

Sources of information may include:

copyright and legal representatives

discussions with innovative industry practitioners

electronic and print media, including news, reviews and articles

employee association or union representatives, and other sources of IR information

events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events

government bodies and associated publications

industry associations

internet and social media

libraries and archives, including text, film, video, sound and graphic

lifestyle and contemporary issues magazines

museums, galleries and studios

national and international journals, such as artist, computing and design journals

personal observations and experience

professional competitions and awards

professional development opportunities, such as training programs, seminars, conferences, exhibitions, symposiums, workshops and master classes

retail and wholesale suppliers of products and services

technical publications and reference books.

Relevant personnel may include:

early adopters

mentors

peers

photographers

photo imaging importers and suppliers

professionals from allied areas

speakers at conferences and seminars.

Critical thinking techniques may include:

analysing and evaluating actions and policies

clarifying issues, values and standards

comparing similar situations

comparing and contrasting ideals with practice

comparing and evaluating beliefs, interpretations and theories

developing criteria for evaluation

distinguishing relevant from irrelevant facts

examining and evaluating assumptions

exploring implications and consequences

generating and assessing solutions

making interdisciplinary connections

making plausible inferences and predictions

noting significant similarities and differences

reading and listening critically

recognising contradictions

transferring insights to new contexts

using critical vocabulary.

Entrepreneurial attitudes may include:

ability to act on intuition and assumptions

ability to think laterally and independently

ability to work within ambiguity and uncertainty

confidence in self and vision

curiosity

desire to take risks

flexibility

interest in pursuing new ideas.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify trends and emerging technologies using appropriate sources of information 
Evaluate currency and credibility of information gathered and ensure research scope is sufficiently broad 
Maintain accurate and comprehensive details of sources of information 
Examine and clarify the implications and consequences of trends and emerging technologies 
Critique and review trends and emerging technologies with relevant personnel 
Use critical thinking techniques to identify creative and commercial opportunities as they arise from trends and emerging technologies 
Clarify business objectives for exploiting creative and commercial opportunities 
Assess entrepreneurial attitudes required to develop creative and commercial opportunities 
Assess feasibility and commercial viability of exploiting creative and commercial opportunities 
Identify and document business risk associated with exploiting creative and commercial opportunities 
Exploit creative and commercial opportunities within photo imaging industry 
Review performance of exploited opportunities against personal and business objectives 
Assess impact of adopting trends and emerging technologies on own photo imaging practice 
Develop systems to identify and respond to future creative and commercial opportunities as they arise from trends and emerging technologies 

Forms

Assessment Cover Sheet

CUVPHI517A - Research and exploit photo imaging trends
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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

CUVPHI517A - Research and exploit photo imaging trends

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Overall assessment result: Competent Not yet competent

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