Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXEBS001 Mapping and Delivery Guide
Use social media in a business
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | SITXEBS001 - Use social media in a business |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to establish a social media presence in a business. It requires an understanding of the use of social media tools and platforms to enhance customer engagement and market a business.The unit is relevant to businesses operating in many industry contexts, including the tourism, travel, hospitality, events and other service industry sectors.It applies to individuals using social media for business at an operational level under limited supervision. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in a business where use of social media is required. This can be: an industry workplace a simulated industry workplace set up for the purpose of skills assessment. Assessment must ensure use of: content calendar that lists: key events milestones and relevant dates content for release files for use in social media: images text files PDFs audio files video files link associated files organisational social media plan computer or mobile device with internet access social media monitoring tools social media platforms and tools social media platform and tool policies and terms of use customers or stakeholders on social media with whom the individual can interact; these can be: customers or stakeholders in an industry workplace; or individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | E-Business |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare to use social media. |
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Element: Prepare content for use on social media. |
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Element: Use social media to enhance customer engagement. |
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Element: Market and promote a business. |
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