Application
This unit describes the performance outcomes required to present automotive products and services in a business sales area to maximise product and service impact on customers, and monitor and review customer feedback. It involves applying knowledge of automotive products and basic display concepts to maintain and maximise product and service sales and the overall appearance of the sales area.
It applies to those working in the automotive sales and service industry.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
Elements Elements describe the essential outcomes. | Performance Criteria Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section. |
1. Maximise presentation of sales area | 1.1 Stock presentation area is defined from floor and display plan, observation of space available and work instructions 1.2 Minimum product numbers and types are determined and presented according to workplace procedures 1.3 Ancillary display materials are prepared to enhance presentation of stock 1.4 Stock display areas are kept clean, tidy and safe 1.5 Correct handling, storage and display techniques are used according to product types, workplace procedures and safety requirements |
2. Display individual products | 2.1 Display requirements are determined from workplace instructions 2.2 Product to be displayed is sourced according to workplace procedures 2.3 Product is displayed to maximise market appeal according to workplace procedures 2.4 Correct display labels, price tickets and ancillary materials are prepared and located with product 2.5 Product condition is monitored during display period and necessary action taken to maintain market appeal |
3. Review effectiveness of presentation area | 3.1 Feedback on display and presentation area is sought from customers 3.2 Action to improve presentation of stock and area is determined and acted on within scope of own role |
Evidence of Performance
Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria, range of conditions and foundation skills:
organise a display or presentation area in an automotive workplace for three different automotive products
organise a display or presentation area in an automotive workplace for two different automotive services.
Evidence of Knowledge
Individuals must be able to demonstrate knowledge of:
work health and safety (WHS) and occupational health and safety (OHS) requirements relating to presenting products and services in an automotive workplace, including procedures for:
manually handling stock
ensuring clear walkways
handling chemicals and dangerous goods
using personal protective equipment (PPE)
principles of display design, including:
creating impact
use of colour and illumination
accessibility and ease of maintenance
interactivity
types and applications of display and presentation areas, including:
areas, including:
interior and exterior
permanent and temporary
publicly accessible
display systems, including cable, rod and sign systems
showcases
brochure and information display systems
graphic display systems, including computer monitor, television and projector
gaining feedback on effectiveness of display and presentation areas, including procedures for:
analysing sales
delivering and analysing simple customer questionnaires.
Assessment Conditions
Assessors must satisfy NVR/AQTF assessor requirements.
Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.
Assessment must include direct observation of tasks.
Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to presenting automotive products and services for sale, e.g. sales area floor plan.
Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.
The following should be made available:
automotive workplace or simulated workplace
commercially realistic range of automotive services and products for sale
commercially realistic presentation or display area
materials needed for display of products and service information.
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance and are not explicit in the performance criteria.
Skills | Description |
Reading skills to: | interpret information from workplace instructions, floor and display plans, and product and service labelling and literature. |
Writing skills to: | legibly and accurately prepare display labels and price tickets. |
Oral communication skills to: | clarify instructions and make recommendations relating to display presentation. |
Numeracy skills to: | interpret numerical information in floor and display plans use mathematical operations, including addition and subtraction, to estimate quantity and volume of product and stock. |
Technology skills to: | use specialised equipment to prepare labels and price tickets. |
Range Statement
This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.
Maximising market appeal must include: | ensuring product is clean and complete locating product in a position that maximises presentation. |
Sectors
Sales and Marketing
Competency Field
Sales and Parts, Administration and Management