Application
This unit describes the skills and knowledge required to recommend advertising media options suitable for a particular product or service. Individuals undertake research, review policy and procedure frameworks, and make final recommendations to relevant personnel.
It applies to individuals requiring a broad knowledge of advertising media, particularly people new to advertising. It is not assumed individuals at this level have responsibility for supervising the work of others. However, it is assumed their work supports effective work practices across the organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 Research advertising media options | 1.1 Clarify advertising media options for review, and record scope of review 1.2 Identify local, state or territory, national and international networks for advertising professionals 1.3 Identify other sources of information about advertising media options 1.4 Select research strategy suitable to the topic 1.5 Consult with relevant personnel 1.6 Undertake research into a range of advertising media options for product or service 1.7 Critically analyse strengths and weaknesses of each option |
2 Review policy and procedures frameworks | 2.1 Locate and review policies and procedures relevant to advertising media options being researched 2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options |
3 Report research outcomes | 3.1 Collate, analyse and record key findings of review as they relate to advertising 3.2 Compile report on research outcomes 3.3 Develop recommendations for advertising media options suitable for product or service 3.4 Present report in agreed format to relevant personnel |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Reading | 1.1-1.3, 1.6, 1.7, 2.1, 2.2 | Reviews range of information for research purposes and to inform recommendations about advertising media options |
Writing | 1.1, 3.1-3.3 | Produces clear and legible reports in required format documenting key findings |
Oral Communication | 1.5, 3.4 | Participates in verbal exchange of ideas and elicits views and opinions of others by listening and questioning |
Navigate the world of work | 1.2, 2.1, 2.2, 3.4 | Ensures legislative regulatory and ethical requirements, and relevant media policy and procedures is kept up-to-date to provide accurate information Follows organisational requirements for presentation of information |
Interact with others | 1.5 | Uses a range of strategies to establish connections when communicating with relevant personnel to seek and share information |
Get the work done | 1.3, 1.4, 1.6, 1.7, 2.1, 3.1, 3.3 | Plans, organises and implements tasks to achieve research and review objectives in consultation with others Systematically gathers and analyses all relevant information and evaluates options to decide on appropriate research strategy Uses critical and analytical thinking to assess media options, review related policy frameworks and develop recommendations Uses familiar digital technologies and systems to locate, organise and present information |
Sectors
Business Development – Advertising