Application
This unit describes the skills and knowledge required to promote the services of your organisation as a board or committee member.
It applies to individuals responsible for advocating for an organisation as members of committees or boards of governance.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify need for advocacy | 1.1 Assess trends relevant to geographic, social or political contexts to determine how they relate to the organisation 1.2 Provide management and organisational board or committee members with information about options for meeting identified organisational needs via advocacy 1.3 Assist management and organisational board or committee members to identify the organisation's preferred options for advocacy 1.4 Develop advocacy strategies, timelines and reporting requirements in consultation with management and organisational board or committee members |
2. Promote the organisation | 2.1 Promote organisational objectives in a manner that has been agreed to by the board or committee in appropriate forums 2.2 Make contact with stakeholders nominated by the board or committee and promote organisational objectives 2.3 Document promotional activity |
3. Review advocacy activity | 3.1 Review the advocacy activity at the nominated time and evaluate its success in terms of achieving organisational goals 3.2 Discuss achievements with management and organisational board or committee members and make appropriate amendments to future advocacy activity |
Evidence of Performance
Evidence of the ability to:
develop advocacy plans for an organisation based on :
objectives
strategies
promotional activity
communicate effectively with board or committee members, and stakeholders on organisational promotion
put processes in place to ensure that organisational advocacy strategies specified by the management and an organisation's board or committee are carried out
ensure adherence to the following:
promotional timelines
promotion at appropriate forums and visits
document advocacy activity
review and evaluate the success of organisational advocacy strategies.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
outline organisational advocacy strategy
list promotional consultation methods
explain the concept of advocacy and how it may impact organisational stakeholder communication requirements
explain effective advocacy strategies
explain how activity may be coordinated to maximise the effectiveness of advocacy
identify geographic, social, economic and political contexts in which particular organisations operate and how these may impact stakeholder advocacy
outline information gathering, analysis and presentation methods
describe organisational policies and procedures on advocacy
list relevant protocols when communicating with stakeholders
outline documentation requirements with regard to finance reporting requirements and finance procedures.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical committee or board of governance activities and include access to:
examples of organisational advocacy strategies.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 3.1 | Interprets various texts to guide activities and decisions Analyses and evaluates validity of information to identify gaps or inconsistencies between texts |
Writing | 2.3 | Collates and compiles material using clear and detailed language to convey specific information, requirements and recommendations |
Oral Communication | 1.2-1.4, 2.1, 2.2, 3.2 | Participates in a variety of spoken exchanges using suitable tone, language and strategies to confirm, clarify or repair understanding Make constructive suggestions when required Elicits views and opinions of others by active listening and questioning |
Navigate the world of work | 1.2, 1.3, 2.1, 2.2, 3.1, 3.2 | Takes personal responsibility for adherence to legal/regulatory responsibilities relevant to own work context, and draws attention to any issues that may affect the organisation as a whole Recognises and follows explicit and implicit protocols and meets expectations associated with own role |
Interact with others | 1.2-1.4, 2.1, 2.2, 3.2 | Follows accepted communication practices and protocols, adjusting personal communication style in response to values, beliefs and cultural expectations of others |
Get the work done | 1.2-1.4, 2.1-2.3, 3.1, 3.2 | Develops plans to manage relatively complex tasks with an awareness of how they may contribute to longer term operational strategic goals Makes a range of critical and non-critical decisions in relatively complex situations, taking a range of constraints into account Recognises and addresses some unfamiliar problems of increasing complexity within own scope, recognising when to seek expertise of others |
Sectors
Regulation, Licensing and Risk – Governance