Application
This unit describes skills and knowledge required to undertake market research to select international markets to pursue.
It applies to individuals working with minimal supervision but with support and assistance of a more senior person within the organisation.
The activities focus on the target market and involve communication and executing tasks across cultural and geographic barriers.
The tasks involved in marketing goods and services internationally include selecting and implementing appropriate marketing activities, and monitoring and reviewing marketing performance.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Collect information about target markets | 1.1 Identify target markets to research as new international markets from brief or manager 1.2 Confirm information requirements for market research 1.3 Seek assistance as required, with sourcing and accessing required information 1.4 Identify and access sources of required information |
2. Investigate trends in target markets | 2.1 Collate required information from information sources 2.2 Apply statistical analysis tools to information to identify trends 2.3 Seek assistance as required, with analysing required information 2.4 Investigate causal influences 2.5 Document and report identified trends and causal influences to relevant personnel within organisation |
3. Utilise data in decision-making | 3.1 Base decision-making on available data 3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue 3.3 Document and report recommendations to relevant personnel within organisation |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 1.4, 2.1, 2.2, 3.1, 3.2 | Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements |
Writing | 1.2, 1.3, 2.1, 2.5, 3.2, 3.3 | Integrates information from a number of sources to develop material that supports purposes and format of documentation using suitable grammatical structure and clear, logical language |
Oral Communication | 1.1-1.3, 2.3, 2.5, 3.3 | Participates in a variety of spoken exchanges using suitable language and non-verbal features Uses active listening and questioning techniques to confirm requirements and understanding |
Numeracy | 2.2, 2.5 | Collates and interprets numeric information and analyses trend data relevant to marketing activities |
Interact with others | 1.3, 2.3, 2.5, 3.3 | Selects appropriate form, channel and mode of communication for a specific purpose relevant to own role Seeks assistance and guidance from others as required |
Get the work done | 1.1, 1.2, 1.4, 2.2, 2.4, 3.1, 3.2 | Takes responsibility for planning, organising, confirming and completing tasks to achieve required outcomes Takes responsibility for outcomes of routine decisions related directly to own role Evaluates effectiveness of decisions in terms of how well they meet stated goals Initiates standard procedures when responding to familiar problems within immediate context Uses digital tools to complete tasks |
Sectors
Business Development – Marketing