ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and tactics

1.1 Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities

1.2 Identify and brief marketing and nonmarketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities

1.3 Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements

1.4 Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives

1.5 Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan

2. Monitor marketing strategies and tactics

2.1 Monitor and implement promotional activity against communication objectives in the marketing plan

2.2 Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan

2.3 Monitor marketing results against targets in the marketing plan

2.4 Monitor marketing revenue and costs against budget, and analyse record variations

2.5 Prepare and present marketing reports indicating ongoing progress towards marketing objectives

3. Evaluate and improve marketing performance

3.1 Regularly assess marketing performance against objectives

3.2 Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix

3.3 Change business practices in line with changing customer requirements to maintain business relevance and viability

3.4 Document recommendations for improvement in accordance with organisational requirements

3.5 Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation

Skill

Performance Criteria

Description

Reading

1.3-1.5, 2.1-2.4, 3.1, 3.4

Identifies and evaluates textual information to determine business achievements against workplace objectives

Writing

1.1, 1.2, 2.5, 3.4, 3.5

Uses clear, accurate and relevant language to organise and record information and complete workplace documentation

Oral Communication

1.1, 1.2, 1.4, 1.5, 2.5, 3.2, 3.5

Participates in verbal exchanges using appropriate language and non-verbal features

Elicits views and opinions of others using active listening and questioning

Numeracy

1.3, 2.2-2.4

Uses mathematical techniques to analyse marketing performance, resource availability, revenue and cost

Navigate the world of work

1.3-1.5, 2.1-2.3, 2.5, 3.1, 3.4

Monitors adherence to organisational policies and objectives and considers own role in terms of its contribution to broader goals of work environment

Interact with others

1.1, 1.2, 1.4, 1.5, 2.5, 3.2, 3.5

Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction

Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Get the work done

1.2, 1.3, 1.5, 2.1, 2.3, 2.4, 3.2, 3.3

Develops plans and uses effective time management and organisational skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals

In more complex, non-routine situations, uses formal decision-making processes, setting or clarifying goals, gathering information and identifying and evaluating several choices against a limited set of criteria

When dealing with complex issues identifies cause of the problem, and uses analytical processes to generate possible solutions