ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare market research plans for implementation

1.1 Determine research policies and procedures

1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation

1.3 Execute processes to obtain required resources to implement market research project plan and work plans

2. Engage external consultants or service providers

2.1 Identify requirements for external consultants from market research project plan

2.2 Specify goods and services required to implement plans, and detail criteria for selection

2.3 Identify, evaluate and select potential consultants or other providers of required goods and services

2.4 Contract selected consultants or providers of goods and services

3. Manage market research activity

3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures

3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

4.1 Confirm validity of information and data obtained by market research

4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan

4.3 Assess performance of project against all relevant elements of market research project plan and work plans

4.4 Measure stakeholder satisfaction with research process and findings

4.5 Prepare reports for future improvements to research process

4.6 Implement revised policy and practices in accordance with organisational requirements

Skill

Performance Criteria

Description

Reading

1.1, 1.2, 2.1, 2.3, 3.1, 4.1

Accesses complex information from a range of sources and accurately analyses data relevant to marketing activities

Writing

1.2, 2.2, 2.4, 4.5

Prepares a range of workplace documentation, using clear language and required format, to convey priorities and critical strategic information

Oral Communication

2.4, 3.2

Actively participates in verbal exchanges using suitable language and non-verbal features

Uses active listening and questioning techniques to confirm understanding

Numeracy

4.4

Measures and analyses complex numeric information during evaluation process

Navigate the world of work

1.1, 3.1, 3.2, 4.6

Understands and adheres to organisational policies and objectives

Is highly autonomous, taking responsibility and ownership for most or all aspects of own work

Interact with others

2.4, 3.2

Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Get the work done

1.2, 1.3, 2.1-2.3, 4.1-4.3

Uses logical planning processes, and an increasingly intuitive understanding of context, to gather relevant information

Systematically analyses and evaluates information to assess performance and identify opportunities for improvement

Makes a range of critical and non-critical decisions in relatively complex situations, taking a range of factors into account

Recognises potential of new approaches to enhance work practices and outcomes