Application
This unit applies to the selection of performance venues in terms of their location, safety, size, acoustic qualities and appropriateness for performance styles. This role would typically be undertaken by an artist/band manager, booking agent, marketing and promotions officer, or self-employed (independent) performer.
Prerequisites
Not applicable
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1. Research performance venues | 1.1 In consultation with relevant personnel, identify the market position of potential venues using appropriate sources 1.2 Assess ability of venues to cater to specific needs of audience and performers 1.3 Compare and assess the suitability of venues based on their market position 1.4 Maintain an accurate record of the market position of potential venues |
2. Finalise booking arrangements | 2.1 Liaise with venue personnel to ensure proposed performance complements image and tone of venue 2.2 Liaise with performers to ensure proposed venue complements style and genre of performance 2.3 Contribute to risk analyses aimed at ensuring safety and financial viability of performances 2.4 Ensure special arrangements are considered, understood and negotiated with all parties 2.5 Confirm and record booking details and circulate to all parties in a timely and effective manner |
Required Skills
Required skills |
research skills sufficient to position a venue within an identified market critical-thinking skills sufficient to evaluate and match performances to venues literacy skills sufficient to interpret marketing information from venues numeracy skills sufficient to estimate and negotiate performance and venue costs communication skills sufficient to negotiate with performers and venue personnel planning and organisational skills sufficient to source venues and book performances problem-solving skills sufficient to identify risks associated with staging performances technical skills sufficient to access and download venue information from the internet |
Required knowledge |
availability and suitability of performers and venues within a given locality basic risk analysis principles common terminology used in venue-specific marketing material compliance requirements of performance venues, including safety and security OHS principles of safe listening, including safeguards against hearing loss operational requirements of performance venues popular performing styles and genres popular venue trends and settings technical requirements of performance venues, such as: acoustic awareness front-of-house operations production responsibilities revenue structures issues and challenges that typically arise in the context of booking performance venues typical features and requirements of venue contracts |
Evidence Required
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: negotiate agreed outcomes with performers and venue personnel research and select appropriate venues for performances identify risks associated with the safety and financial viability of a performance. |
Context of and specific resources for assessment | Assessment must ensure: access to appropriate technology to research the market position of venues access to legislative and regulatory material regarding venue safety, security and licensing access to performers, venues and venue personnel use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of learners and the work being performed. |
Method of assessment | The following assessment methods are appropriate for this unit: case studies to assess ability to source and secure appropriate performance venues direct observation of candidate negotiating special arrangements for a performance written or oral questioning to assess knowledge of the market positioning of local venues problem-solving activities to assess ability to estimate and calculate performance costs. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: BSBADM307B Organise schedules BSBINM301A Organise workplace information BSBITU304A Produce spreadsheets CUSADM301A Administer operations for rehearsals and performances CUSIND301A Work effectively in the music industry. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Relevant personnel may include: | performers composers producers booking agents artist managers tour managers sound engineers. |
Market position may include: | acoustic qualities and sightlines capacity, including attendance, seating, staging, staffing and technical demographic profile of audience, including age, artistic preferences, competing interests, cultural affiliations, disposable income and predicted spending patterns facilities and services, such as: sound equipment front-of-house equipment preparation and warm-up space image, tone, comfort and decor location, including access for performers and audience, estimated set-up and break-down times OHS, including air quality and sound volume operating costs and procedures operating times and availability, such as: day or evening particular seasons and festivals weekdays or weekends potential audience numbers at different times safety and security. |
Venues may include: | casinos churches clubs community centres concert halls corporate foyers entertainment centres nature environments pubs restaurants shopping centres or malls sporting arenas and stadiums taverns theatres, including ballet, college, opera, school and university town halls. |
Sources may include: | discussions with performers and venue operators electronic and print media industrial relations publications, such as: bulletins letters magazines newsletters industry publications, such as: directories information sheets reference books technical publications internet libraries and archives local, regional and state organisations suppliers of products and services venue publications and directories. |
Risk analyses may involve: | balancing expectations and preferences of audience to style and genre of performance balancing expected performance revenue against venue costs balancing market appeal of performance to anticipated audience numbers ensuring safety and security of audience, performers and venue staff identifying whether competing and simultaneous performances may increase or diminish intended audience mitigating non-attendance of audience, performers and venue staff. |
Special arrangements may include: | acoustic modifications air conditioning catering cleaning door deals heating lighting regulatory compliance size of performance staging requirements venue facilities. |
Parties may include: | agents artists audience contractors and suppliers emergency services government agencies host organisations legal counsel management performers directors producers regulatory authorities sponsors technicians venue operators/personnel. |
Booking details may include: | hiring and other fees OHS and security arrangements rehearsal and performance schedules responsibility for staging and front-of-house operations special benefits for venue operators special requirements for performers technical requirements use of venue facilities. |
Sectors
Management and leadership - event management
Employability Skills
Not applicable
Licensing Information
No l Licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.