ICPPRP423
Apply colour to design brief


Application

This unit describes the skills and knowledge required to effectively apply colour to enhance artwork and meet the requirements of a design brief.

It applies to individuals who work in the graphic pre-press sector of the printing and graphic arts industry.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Prepare colour options

1.1 Colour requirements of the brief are identified and clarified if necessary

1.2 Effectiveness of different colour schemes used previously by self and others are compared to influence current artwork

1.3 Colour tools are used to inform choice of colours

1.4 Overall colour composition is developed, taking into account target audience, balance and relationships

2 Apply colour to artwork

2.1 Colours are applied to artwork according to brief specifications

2.2 Colour and objects are appraised to ensure overall balance and emphasis, and adjustments made as required

2.3 Any halftones are matched with similar colours according to brief specifications

2.4 Overall artwork is appraised to ensure best possible colour options are used, given the brief and other elements of the artwork, and changes are made if necessary

2.5 Artwork samples that effectively meet the brief are produced

2.6 Artwork is saved and prepared for presentation to client

Evidence of Performance

Evidence of the ability to:

produce artwork with a sophisticated use of colour demonstrating a fundamental understanding of colour theory

find and use information relevant to the task from a variety of information sources.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.


Evidence of Knowledge

To complete the unit requirements safely and effectively, the individual must:

explain reducing colour for compression process

describe influence of target audience responses to colour

describe colour attributes and their application to design briefs

identify browser safe colours

list colour models applied to design briefs.


Assessment Conditions

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the Pre-Press field of work and include access to special purpose tools, equipment and industry software packages.

Assessors must satisfy NVR/AQTF assessor requirements.


Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill

Performance Criteria

Description

Reading

1.1, 2.1, 2.3-2.5

Recognises and interprets information contained in a range of texts to establish job requirements

Oral Communication

1.1

Participates effectively in spoken interactions with others to confirm or clarify understanding

Numeracy

2.2

Uses percentages and proportions to adjust colour balance to achieve desired results

Get the work done

1.2-1.4, 2.1-2.6

Takes responsibility for planning and organising own workload and assembles required resources

Recognises and takes responsibility for addressing predictable, and some less predictable, problems in familiar work contexts

Evaluates outcomes of design decisions to identify improvement opportunities

Utilises a broad range of features within applications optimising software functions for specific purposes


Sectors

Pre-Press