LMTGN5008A
Identify opportunities in the textiles, clothing and footwear market

This unit covers skills and knowledge to conduct market research into textiles, clothing and footwear (TCF) markets and identify opportunities for improving the performance or outcomes of a TCF product.

Application

The unit applies to enterprises involved in the supply of products and services within the TCF industries.

Work may be conducted in small to large scale enterprises and may involve individual and team-related activities.

The application of this unit is according to OHS practices of the enterprise and workplace practices, which may include:

requirements prescribed by legislation, awards, agreements and conditions of employment

standard operating procedures

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

This unit requires the application of communications skills associated with interpreting marketing information. Problem solving, initiative and enterprise and planning and organising are central to identifying opportunities in the TCF market. Ongoing learning is required to ensure currency of knowledge.



Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1 Conduct market research

1.1 Target for market research is selected and research parameters developed

1.2 Market research activity and evaluation strategy are planned and documented

1.3 Research into TCF market is conducted and outcomes documented

1.4 Research findings are analysed and potential opportunities identified

2 Analyse TCF market opportunities

2.1 Research findings are analysed against domestic and global trends to assess impact on potential opportunities

2.2 Feasibility studies are conducted to assess opportunities

2.3 Opportunities are discussed with team members and members of the TCF supply chain to gain feedback

2.4 Concepts are developed to explore TCF opportunities

3 Conduct tests on TCF concepts

3.1 Tests are conducted on materials, fabrics, products or processes to assess viability of concepts

3.2 Technical knowledge of TCF materials and production processes is applied to test rigor of concepts

3.3 Sample products are developed to test concepts with key personnel and target market

4 Prepare a strategic plan

4.1 A strategic plan, including budget, is developed to explore TCF market opportunities

4.2 Plan is presented to key personnel to gain feedback and support

4.3 Strategic plan is finalised

Required Skills

This describes the essential skills and knowledge and their level

Demonstrates knowledge of:

domestic TCF market trends

global TCF market trends

the inter-relationship between local and global markets

the opportunities in marketing products in the TCF Industry

the limitation of the collection of market research data

ethical standards when collecting and collating market research data

different target markets and the opportunity to identify niche markets

formal report writing when undertaking strategic plan

test procedures to assess quality of materials and products

OHS practices, including hazard identification and control measures

quality practices

workplace practices

Demonstrates skill to:

read, interpret and TCF market information

maintain accurate records

undertake market research

collate surveys

analyse information

conduct tests on TCF products

develop accurate records and reports

communicate within the workplace

sequence operations

determine specifications

analyse information

carry out work according to OHS practices

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for the Training Package.

Critical aspects of evidence to be considered

Demonstrates skills and knowledge to:

distinguish between different TCF Market segments

apply marketing principles in a TCF context to establish market trends and opportunities

identify trends in the TCF Industry

conduct and analyse market research

assess the viability of new products and processes in the TCF market

apply research findings to current data on the TCF industry

identify opportunities for TCF products or processes

develop a strategic plan

Consistency in performance

Consistently applies skills and knowledge when:

organising work

completing tasks

identifying improvements

using workplace practices

using OHS practices

recording and reporting accidents and incidents

assessing operational readiness of equipment used and work processes

recognising and adapting to cultural differences in the workplace,

including modes of behaviour and interactions

completing work systematically with attention to detail without damage to goods and equipment

Resource implications

Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.

Context for assessment

Assessment may occur on the job or in an appropriately simulated environment.

Interdependent assessment

This unit may be assessed independently or in combination with other relevant units.


Range Statement

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the Performance Criteria, is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs if the candidate, accessibility of the item, and local industry and regional contexts.

Legislative/regulatory requirements

All work must comply with relevant Federal and State or Territory legislative or regulatory requirements.

Target may include:

garments, textiles or other TCF products

TCF supply chain components

market segments

TCF supply chain includes:

suppliers of raw materials

spinners, wool processors, technical textile processors

textile production enterprises

patternmakers, machinists, designers, garment assembly enterprises

producers of footwear, headwear, millinery or fashion accessories

quality assurers

suppliers of testing expertise and processing

distributors

outworkers

sales and marketing suppliers

point of sale merchandisers

wholesale and retail outlets

media and promoters

packaging suppliers

warehousing

Technical knowledge may include:

properties and performance characteristics of fibres, fabrics and yarns and other materials used in the TCF product

quality indicators for fabric such as colour steadfastness, shrinkage, durability, grain etc

processes used to produce TCF product and impacts on raw materials

costs associated with materials and production processes

limitations of TCF materials

limitations of production processes for TCF products

Sample products may include:

short runs

fabric samples

prototype products

textile samples

design samples

demonstrations

trials


Sectors

Sector

All


Employability Skills

This unit contains employability skills.


Licensing Information

Not applicable.