MSFID3002
Style a retail display


Application

This unit of competency covers styling a display to present and sell concepts and ideas in a retail or wholesale sales environment.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Elements and Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Prepare for display

1.1

Applicable work health and safety (WHS), legislative and organisational requirements relevant to styling a retail display are verified and complied with

1.2

Project brief is reviewed and confirmed with client to identify display requirements

1.3

Parameters for the display are assessed and confirmed

1.4

Resources are selected appropriate to work requirements and checked for operational effectiveness

1.5

Communication with others is established and maintained

2

Plan and design display

2.1

Market needs are evaluated and a display brief developed that capitalises on current trends

2.2

Display dimensions are measured and needs of the display space assessed

2.3

Sketches and drawings are prepared to illustrate the display

2.4

Plan layout is prepared

2.5

Theme is selected and alternative options provided

2.6

Supplies, products and finishes necessary to complete the project are sourced and costed

2.7

Materials and processes are specified

2.8

Costing and timelines are compiled and developed

3

Style display

3.1

Final selection of products and finishes is coordinated

3.2

Arrangement is resolved to meet client needs and display brief

3.3

Trims and hardware are selected and coordinated with the products or finishes

3.4

Graphics and text style for signage are selected and applied

Evidence of Performance

Interpret work order and locate and apply relevant information

Apply safe handling requirements for equipment, products and materials, including use of personal protective equipment

Identify materials used in the work process

Follow work instructions, operating procedures and inspection processes to:

minimise the risk of injury to self or others

prevent damage to goods, equipment and products

maintain required production output and product quality

Style a retail display with the products, finishes, trims and hardware to promote trends and design concepts to potential clients effectively apply design elements and principles

Use mathematical ideas and techniques to correctly complete measurements, calculate area/volume and estimate material requirements

Communicate ideas and information to enable confirmation of work requirements and specifications and the reporting of work outcomes and problems, interpret basic plans and follow safety procedures

Initiating new ideas and work techniques

Avoid backtracking, work flow interruptions or wastage

Work with others and in a team by recognising dependencies and using cooperative approaches to optimise work flow and productivity


Evidence of Knowledge

State or territory WHS legislation, regulations, standards and codes of practice relevant to the full range of processes for styling a retail display

Organisational and site standards, requirements, policies and procedures for styling a retail display

Basic understanding of elements and principles of design

Concepts of ergonomics, anthropometrics, proxemics and aesthetic values

Types of equipment and procedures for their safe use, operation and maintenance

Characteristics of materials, products and defects

Relevant computer programs

Design themes and design development

Colour, furnishing and decoration options

Procedures for the recording, reporting and maintenance of workplace records and information

Appropriate mathematical procedures for estimation and measurement

Environmental protection requirements

Established communication channels and protocols

Relevant decoration and styling problem identification and resolution techniques


Assessment Conditions

Assessors must:

hold training and assessment competencies as determined by the National Skills Standards Council (NSSC) or its successors

have vocational competency in the furnishing industry at least to the level being assessed with broad industry knowledge and experience, usually combined with a relevant industry qualification

be familiar with the current skills and knowledge used and have relevant, current experience in the furnishing industry.

Assessment methods must confirm consistency of performance over time rather than a single assessment event and in a range of workplace relevant contexts.

Assessment must be by observation of relevant tasks with questioning on underpinning knowledge and, where applicable, multimedia evidence, supervisor’s reports, projects and work samples.

Assessment is to be conducted on single units of competency or in conjunction with other related units of competency. Foundation skills are integral to competent performance in the unit and should not be assessed separately.

Assessment must occur on the job or in a workplace simulated facility with relevant process, equipment, materials, work instructions and deadlines.

Access is required to materials and equipment relevant to styling a retail display, specifications and work instructions.


Foundation Skills

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency. Detail on appropriate performance levels for each furnishing unit of competency in reading, writing, oral communication and numeracy utilising the Australian Core Skills Framework (ACSF) are provided in the Furnishing Training Package Implementation Guide.


Range Statement

Specifies different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Range is restricted to essential operating conditions and any other variables essential to the work environment.

Unit context includes:

work health and safety (WHS) requirements, including legislation, building codes, material safety management systems, hazardous and dangerous goods codes, and local safe operating procedures or equivalent

work is carried out in accordance with legislative obligations, environmental legislation, relevant health regulations, manual handling procedures, Liveable and Accessible Housing Design guidelines, and organisation insurance requirements

work requires individuals to demonstrate some discretion, judgement and problem solving

Scope of brief includes:

aims

objectives

milestones for the project

organisational or personal profiles

target audience

budget

timeline

consultation requirements

colour requirements

image requirements

function

Clients include:

suppliers

manufacturers

private clients

colleagues

retailers

the public

Parameters include:

scope of brief

approval to make changes (legislative and planning)

effect or feel trying to be achieved

functionality (short and long term)

budget restrictions

established timelines

Resources include:

computers

computer software

design software

computer-aided design (CAD) software

colour boards

storyboards

swatches

Pantone Matching System (PMS)

journals (directions magazines)

artistic equipment and products

model making equipment

Displays include:

an effective display of a simulated and designed space to sell and promote ideas, concepts, trends, products and decorations associated with the outlet

Sketches and drawings include:

hand drawn images or ideation drawings completed freehand

drafted technical drawings

drawings produced on computer using CAD software packages (these usually contain project specifications)

Layout includes:

the plan of how a room will be designed and decorated showing the placement of design elements and decorative features

Themes include:

variations of colour ways (based on directions media), furnishing trends and decoration trends

Supplies include:

paints

furnishings

decorations

other internal fit-out products

Products include:

furniture

soft furnishings

floor treatments

curtain treatments

built-in cabinetry or fittings

light fittings

lamps

picture framing

tapware

laundry fittings

bathroom fittings

toilet fittings

kitchen fittings

Finishes include:

paints

waxes

lacquers

stains

pigments

oils

plastic coatings

veneers

ceramics

stone

glass

textiles

other textures

Materials include:

solid timber (native and imported)

manufactured timber products

plastic

metal

alloys

stone

glass

textiles

fibreglass

foam

cardboard

paper products

any other manipulable substance

Costing include:

the cost of products and materials used during completion of the project, labour and overhead expenses

Timelines include:

the agreed project time span set and agreed for the project

Trims and hardware include:

haberdashery

cabinet hardware, such as knobs and handles

light fittings

rugs

tie backs

curtain rods


Sectors

Interior Decoration and Design