Application
This unit of competency describes the skills and knowledge required to plan and conduct fisheries management awareness programs for commercial, recreational and traditional fishers and the general public.
The unit applies to individuals who identify opportunities for promotion and awareness of fisheries management, develop plans for activities, find and use resources within the organisation and conduct and evaluate the program’s success.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
Elements | Performance Criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify opportunities for awareness-raising activities | 1.1 Identify opportunities for increasing industry and public awareness of legislation and fisheries management principles with team members 1.2 Identify and obtain resources within the organisation that can support the promotion and awareness activities 1.3 Select awareness and promotional activities that are consistent with awareness program aims and the goals of the organisation, are cost-effective and will maximise audience coverage for minimum effort |
2. Conduct awareness and promotional activities | 2.1 Obtain approval for awareness and promotional activities 2.2 Develop plans for activities that take into account the type of activity, target group characteristics and message 2.3 Make bookings for selected activities and clarify expectations with relevant people 2.4 Conduct awareness and promotional activities according to plan 2.5 Present the organisation in a positive manner |
3. Follow up on awareness and promotional activities | 3.1 Return borrowed resources and acknowledge anyone who provided assistance or support 3.2 Respond to requests for information in a timely manner 3.3 Carry out evaluation of activities according to plan, and report to supervisor |
4. Build industry networks | 4.1 Ensure opportunities to liaise with industry are identified, evaluated and prioritised to benefit the fisheries compliance organisation 4.2 Schedule personnel to pursue liaison opportunities as part of operational planning 4.3 Keep work team and supervisor informed of current issues and concerns that relate to fisheries management and fisheries compliance operations |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.
Skill | Description |
Numeracy | Interprets and integrates fisheries management data into presentation materials |
Reading | Reads, analyses, selects and synthesises relevant information from promotional literature, a variety of source documents and publications |
Writing | Writes activity plans |
Navigate the world of work | Applies knowledge of legislation and policies relevant to ethical and sustainable use of marine and freshwater environments |
Interact with others | Presents information effectively to individuals and groups, accounting for needs and expectations of target audience Adapts communication style to suit purpose Uses effective questioning techniques to confirm and clarify target group understanding of key messages |
Get the work done | Makes decisions relating to type, relevance and adequacy and method of presenting promotional media Uses and maintains promotion-related resources and equipment |
Sectors
Compliance (CPL)