Application
This unit describes the performance outcomes, skills and knowledge required to plan the provision of floristry products and services for events including large or themed social or corporate events, exhibitions and festivals. It requires the ability to identify event objectives and scope, customer operational needs and style preferences, prepare and confirm concept proposals, prepare and implement operational plans and manage the staging of floral displays at the venue.
This unit applies to all floristry industry businesses including retail floristry shops, studio floristry businesses and those that specialise in corporate or special events. It applies to senior florists, specialist floral designers and stylists who operate with significant autonomy, have considerable experience across product categories and are responsible for making a range of strategic design, operational and team decisions.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify event objectives and scope | 1.1 Discuss and clarify, with event planner, event objectives and scope and design preferences for theme and style. 1.2 Liaise with event planner to determine budget and key venue and operational issues for event. |
2. Prepare and present concept proposal. | 2.1 Analyse and document event staging requirements based on detailed review of customer brief. 2.2 Contribute ideas to event concept, theme and format. 2.3 Identify and define key floristry styling requirements in consultation with event planner to reflect event objectives and requirements. 2.4 Develop options and ideas for floral styling theme and incorporate creative elements. 2.5 Analyse and verify operational practicality of floristry concept through consultation with colleagues and event planner. 2.6 Consider options to reduce negative environmental impacts of production and staging. 2.7 Present creative and descriptive proposal including accurate information on floral styling concept, range and style of floristry products. 2.8 Negotiate final cost and details and obtain event planner approval to proceed with specific designs. |
3. Prepare and implement operational plan for floral styling of event. | 3.1 Prepare operational plan identifying purchasing budget and logistics for production and staging of event products and services. 3.2 Incorporate appropriate risk management issues into plan. 3.3 Review, verify and finalise details with event planner. 3.4 Provide accurate information on operational plan to floristry team to ensure timely and effective planning and implementation. 3.5 Implement, monitor and adjust operational plan throughout production and staging of products and services. |
4. Coordinate staging of floral displays at event. | 4.1 Coordinate delivery or transport arrangements. 4.2 Monitor loading and unloading of all floristry products. 4.3 Coordinate on-site assembly and display of floristry products according to job specifications and operational plan. 4.4 Evaluate quality of display and negotiate changes with venue staff and event planner. 4.5 Monitor and maintain floristry products to ensure optimum appearance throughout life of event. |
5. Dismantle floral styling. | 5.1 Coordinate transport arrangements. 5.2 Coordinate removal and disposal of floristry products and ensure minimal environmental impacts. 5.3 Obtain post-event feedback to evaluate satisfaction and use to enhance future service provision. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
respond to customer briefs, event objectives and prepare:
two concept proposals, each for a different event and different site environment
two operational plans, each for a different event and different site environment
use one of the above plans to coordinate staging of floristry displays for one event to be chosen from the following types:
a large themed social event
a corporate event
an exhibition.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
key features of these different types of events:
large themed social events
corporate events
exhibitions
community and other festivals
for each type of event, these key features:
interrelationship between floral styling and other event aspects
types of customer attendees and quality expectations
floristry product options, themes and styles
roles and responsibilities of event planners, on-site event managers, technical staging and venue personnel
intricate characteristics and interrelationships of elements and principles of design and use in large, complex or themed floral products and displays for events and event venues:
elements of design:
texture
form
colour
space
line
principles of design:
harmony
rhythm
balance
dominance
scale
proportion
contrast
staffing requirements to service floral production and staging for events
operational constraints for:
display of floristry products in different climatic conditions
floral styling within different types of venue or sites:
on-site assembly and display
maintenance for optimum appearance
disposal of floristry products
space and equipment requirements to construct event products off-site at the floristry business and assemble and display at event site
risk management issues to be considered for floral production and staging for events
a range of formats for, inclusions and uses of:
descriptive concept proposals for the floral styling of events
operational plans to guide production and staging activities for events
potential environmental impacts of assembling and maintaining floral displays at event venues and sites and practices for:
reducing water and energy use
reducing wastage of floristry raw materials
environmentally sound disposal methods for these types of floristry construction waste at event venues and sites:
hazardous substances
spoiled and diseased flower and plant materials
flower and plant materials that have a propensity to propagate weeds.
Assessment Conditions
Skills must be demonstrated in a floristry design and event display environment. This can be:
an industry workplace or event venue or site
a simulated industry environment operated within a training organisation. This includes event venues and sites operated within a training organisation such as function rooms, restaurants, outdoor courtyards, gardens or exhibition areas.
Assessment must ensure use of:
computers and general software programs to document concept proposals and operational plans
customer briefs for events
information about the spatial parameters and constraints of event venues to allow the individual to consider appropriate floral styling concepts
templates to record concept proposals and operational plans
clients or event planners with whom the individual can consult
a team of other florists with whom the individual can interact to coordinate production team outcomes
venue staff with whom the individual can interact to manage on-site assembly and display of floristry products; clients, event planners and venue staff can be:
clients, event planners, florists and venue staff in an industry workplace or
people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation
assessment activities that allow the individual to:
work with commercial speed, timing and productivity to complete concept proposals within nominated deadlines
coordinate on-site assembly and display of floristry products in live time where time pressures and constraints play a key factor.
Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:
hold a qualification or Statement of Attainment in Floristry which includes this unit of competency or equivalent; and
have worked as a florist in the industry for at least three years where they have applied this unit of competency or equivalent.
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed below: | |
Skill | Description |
Reading skills to: | interpret complex briefs and unfamiliar and complex event and venue information. |
Oral communication skills to: | ask open and closed probe questions and actively listen to discuss and negotiate key floristry styling requirements. |
Numeracy skills to: | calculate dimensions of display areas and appropriate size of floristry products to suit calculate timeframes for production and staging of event products and services. |
Problem solving skills to: | anticipate and review production, service and venue difficulties and abandon unfeasible ideas before submitting proposals. |
Planning and organising skills to: | produce and use cohesive operational plans to guide production and staging activities for self and others efficiently manage operational logistics for delivery of event products and services for self and others. |
Self-management skills to | critically analyse event objectives, staging requirements and input from self, colleagues and event planners. |
Technology skills to: | use computers and software programs to develop and document concept proposals and operational plans. |
Sectors
Floristry
Competency Field
Design and Construction