This unit describes the performance outcomes, skills and knowledge required to prepare for and deliver effective hairdressing presentations to a group of people. It requires the ability to plan presentations that are tailored to the audience needs and to deliver interesting and coherent presentations using appropriate aids, equipment and public speaking techniques. Hairdressing presentations may include workshops, seminars and technical demonstrations.

This unit applies to highly skilled senior hairdressers who have substantial experience across the industry and who work at a national or international level as freelance session stylists or creative or artistic directors for larger hairdressing organisations and product companies. They work with significant autonomy, have highly developed specialised technical, creative, conceptual and leadership skills and knowledge and are responsible for making a range of strategic design, operational and team decisions. They provide technical and creative leadership, training and support to colleagues and the industry at large.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

plan and deliver three logical, well-structured presentations in line with three different briefs that require different subject matter delivery that cumulatively demonstrate:

effective use of public speaking techniques and equipment

ability to tailor the presentation to specific audience needs

use of a single model demonstration with technical explanation of hair designs

use of multiple model demonstration with technical explanation of hair designs.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

in-depth knowledge of hairdressing subject matter suited to the requirements of the presentation

methods for planning presentations, structure and timing of effective presentations

public speaking techniques:

use of voice:

tone

volume

pace

diction

inflection

appropriate eye contact

appropriate body language

impact of dress

use of humour

interpersonal skills relevant to engaging with an audience:

adjusting language to suit audience comprehension

engaging with and motivating audience to interact

actively listening and responding to audience questions

features of typical audio visual equipment and software programs used to deliver presentations

roles and responsibilities of different event and presentation personnel:

creative director and producer

hair stylists and support team

models

make-up artists

technicians.

Skills must be demonstrated in venues or sites where presentations are delivered; these can be:

industry venues and sites or

venues and sites operated within a training organisation where presentations are delivered in live time.

Assessment must ensure use of:

activities that require the individual to deliver presentations for a designated time period where time pressures and constraints play a key factor

models for hair designs

an audience of a size and nature that would be expected for the relevant topic or context

people with whom the individual can interact for all consultation aspects of this unit; these can be:

people in an industry workplace or

people who participate in project activities, role plays or simulated activities within a training organisation

computers and general software programs to plan for presentations

presentation briefs detailing comprehensive information about objectives, audience characteristics, themes and format of the presentation

audio visual equipment.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors; and:

hold the Graduate Certificate in Hairdressing Creative Leadership, or be able to demonstrate equivalence of competencies; and

have at least five years full time employment experience in the hairdressing industry where they have applied the skills and knowledge covered in this unit of competency.

Hairdressing

Technical Leadership