This unit requires the team member to prepare two-dimensional visual portfolios using a broad range of visual merchandising illustrative techniques in response to each project specification, and to prepare and make written and verbal supporting presentations and reports where relevant. Subject to organisational arrangements, frontline visual merchandisers and visual merchandiser supervisors and managers may be responsible for this role.

Nil

ELEMENT

PERFORMANCE CRITERIA

1

Research and produce a variety of rendered finishes.

1.1

Select suitable render materials and media to depict the image required by the client.

1.2

Produce rendered simulations of plastic, reflections, timber, glass, fabric and stone where relevant to the project specification.

2

Produce design alternative concepts.

2.1

Utilise different drawing techniques to produce drawings that enhance a given product or retail image.

2.2

Produce illustrations depicting design alternatives for retail facade refurbishment.

2.3

Develop concept visuals for corporate trade shows and exhibitions to meet client brief.

2.4

Produce rendered visuals depicting a series of interior and exterior views of specified retail outlets.

3

Present concept visuals.

3.1

Present concept visuals in a two-dimensional visual portfolio.

3.2

Make written or verbal presentations in support of a visual portfolio where appropriate.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

present verbally to client through clear and direct communication

share information

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

negotiating design briefs with internal managers or external clients

written presentation skills

analysis and interpretation of client specifications

producing rendered illustrations

design skills.

The following knowledge must be assessed as part of this unit:

rendering materials and media

current retail shop fitting and facade design

industry concept visual presentation standards.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

a two-dimensional visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification

written and verbal supporting presentations and reports where relevant.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment

relevant documentation, such as:

project specifications

information on organisation visual merchandising policy

information on:

client requirements

store and corporate image

products and services.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

case studies

third-party reports from a supervisor

review of a portfolio of concept visuals

client reports

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Render materials and media may include:

pastels and chalks

charcoal

watercolour

marker pens.

Clients may include:

managers within the organisation

external business customers.

Project specification may include:

design brief

written instructions and communication, such as:

data exchange

letters

emails

client feedback.

Sector

Retail

Merchandising

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.