Element

Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Produce free floor layouts.

1.1.Analyse and confirm planning brief according to client requirements.

1.2.Design floor layouts to scale, indicating all components and how they interact with customers to create a total store image.

1.3.Present plans, including analysis and rationale for layout, using both verbal and written reports.

1.4.Ensure plans comply with relevant legislation and regulations.

2. Design fit outs for new and existing retail spaces.

2.1.Measure on site and existing retail space.

2.2.Confirm business target market, customer demographic, style and desired ambience with client.

2.3.Present rendered visuals of proposed store facades.

2.4.Present fit-out plans and budget.

2.5.Design grid and free-flow plans to scale, and modify and adapt them to suit client briefs.

2.6.Take account of relevant standards, performance benchmarks and specifications.

Required skills

analytical and decision-making skills to analyse plans and decide on layout

communication and interpersonal skills to:

ask questions to identify and confirm requirements

present plans and negotiate with client through clear and direct communication

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

technical skills to:

produce grid and free-flow plans

produce plans, drawings and specifications

produce presentation visuals

use effective writing and keyboarding skills

follow safe work practices

Required knowledge

interior and exterior structural design features

design principles relative to:

creating store ambience

dealing with internal and external groups and teams, according to store planning

methodologies for planning for a safe store environment and relevant work health and safety (WHS) requirements

relevant codes of practice and legal and legislative provisions relating to the design of store plans and floor layouts

procedures for sourcing suppliers of store planning materials and equipment

store components, fixtures and fittings

relationship between store merchandise range, target markets and store planning

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

provides analysis of the position of an existing store in relation to neighbourhood, visibility, accessibility, landscaping, and customer profile

produces draft retail store plans, including elevations and companion axonometrics, and indicating architectural features, facade, entrance, windows, signage and landscaping

develops presentation visuals of store facades

free-flow and grid layouts showing such things as departments, fixtures, fittings, lighting, and flooring as appropriate

presents analytical report that includes detailed specifications, fittings and fixtures and promotional locations, with clear justifications.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail visual merchandising work environment

relevant documentation, such as:

legislation and statutory requirements

WHS requirements

relevant standards, performance benchmarks and specifications

information on store fixtures and fittings

information on:

suppliers of relevant store planning materials and equipment

products and services to be merchandised.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

real or case study store design project briefs

third-party reports from a supervisor

a portfolio of store planning documents

customer feedback

answers to questions about specific skills and knowledge.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Clientmay be:

external to the organisation

internal staff.

Plansmay include:

plans developed using an appropriate computer software design package

plans drawn by hand.

Layoutmay include:

accompanying information, including:

rationale for store layout

safe and effective traffic flow

customer needs

image

ambience and style

departments

fixtures and fittings

flooring

lighting.

Relevant legislation and regulationsmay include:

building codes

emergency procedures

industry codes of practice

licence, patent or copyright arrangements

WHS.

Fit-out plansmay include:

analysis and rationale for:

layout

traffic flow

customer needs

architectural features

elevations

entrance

facade

fixtures and fittings

landscaping

signage

windows.

Standards, performance benchmarks and specifications may include:

Australian standards

design brief

industry standards

international standards

manufacturer and supplier standards

performance indicators

planning milestones and timeframes

professional standards

quality measures and criteria.