Application
This unit requires the consistent management of promotional activities to agreed targets across a specified geographic, market, product or service, including setting planning and review benchmarks and establishing mechanisms to collect, analyse and report promotional program data to relevant personnel. | |
Prerequisites
Nil | |
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA | ||
1 | Manage promotional program objectives and content. | 1.1 | Manage promotional programs to achieve consistent business outcomes. |
1.2 | Ensure promotional programs support price strategies. | ||
1.3 | Resolve timing conflicts and problems across promotional programs and advertising campaigns. | ||
2 | Coordinate promotional activities. | 2.1 | Achieve input from relevant personnel in preparation of promotional program. |
2.2 | Correctly establish required promotional program outcomes. | ||
2.3 | Establish processes for collecting and reporting information on promotional programs cooperatively with relevant personnel and customers. | ||
3 | Monitor promotional programs. | 3.1 | Configure specific business systems to record promotional program outcomes. |
3.2 | Systematically analyse and compare information on progress of promotional programs. | ||
3.3 | Configure business systems to record and report promotional program data to agreed level of detail and format. |
Required Skills
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit: manages, coordinates and monitors promotional activities resolves timing conflicts sets promotional plan review mechanisms adheres to and achieves planned outcomes establishes accurate reporting and recording systems sets outcomes and targets covering: sales and service standards volume revenue and profit promotional budget (promotional costs and expenditure) customer satisfaction distribution arrangements market mix interpersonal communication skills to: achieve input from relevant personnel through clear and direct communication ask questions to identify and confirm requirements use language and concepts appropriate to cultural differences use and interpret non-verbal communication literacy skills in regard to: researching, analysing and interpreting a broad range of written material preparing reports documenting results numeracy skills in regard to: interpreting and maintaining data estimating volume calculating costs and pricing arrangements. |
The following knowledge must be assessed as part of this unit: processes for collecting and reporting information planned targets in: strategy business sales marketing or merchandise business technology and systems management use and maintenance of electronic equipment planning and organising relevant commercial law and legislation. |
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: consistently manages promotional plans to agreed targets over time across a specified geographic, market, product or service sets promotional planning and review benchmarks establishes procedures and mechanisms to collect, analyse and report promotional program data coordinates promotional activities to achieve agreed targets. |
Context of and specific resources for assessment | Assessment must ensure access to: a real or simulated work environment relevant documentation, such as: business policy and procedures manuals sales and service delivery targets and plans records of sales legislation and statutory requirements industry codes of practice a market. |
Methods of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: observation of the candidate in the workplace third-party reports from a supervisor customer feedback a detailed case study written or verbal questioning to assess knowledge and understanding review of portfolios of evidence and third-party workplace reports of on-the-job performance. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Assessing employability skills | Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. | |
Promotional programs may vary to accommodate territory variations in: | demographics economics competition social and cultural factors political influences legal factors natural factors technology. |
Business outcomes must include: | sales revenue price trade expenditure distribution promotion frequency category or market share account profit brand recognition. |
Promotional conflicts and problems may relate to: | timing of promotion promotion type (event, seasonal, new lines, new store) supplying volume requirements business customer planning times and cycles. |
Relevant personnel may include: | managers staff members of own or other work teams. |
Details of required outcomes must include: | sales and service standards volume revenue and profit promotional budget (promotional costs and expenditure) customer satisfaction distribution arrangements marketing mix market share. |
Sources of information may include: | contacts with others inside or outside the business customers staff financial and inventory reports statistics observation market research. |
Customers may include: | new or repeat contacts external and internal contacts business customers or individuals customers with routine or special requests people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities. |
Systems to record and report promotional program data may include: | contact history purchase requests and orders tender submissions and proposals invoices and payment requests statements and petty cash vouchers offer and contract documents evaluation process documentation records of supplier performance financial statements. |
Sectors
Sector | Cross-Sector |
Competency Field
Marketing and Public Relations | |
Employability Skills
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. | |
Licensing Information
Not applicable.