Develop, implement and monitor a marketing campaign

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG610A, 'Develop, implement and monitor a marketing campaign'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop, implement and monitor a marketing campaign' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Design a campaign

1.1. Identify critical campaign design features from business needs and objectives

1.2. Develop campaign objectives

1.3. Identify required campaign resources

1.4. Establish appropriate organisational, team and individual targets

1.5. Develop campaign procedures for all relevant parties

1.6. Confirm campaign design by consulting with stakeholders

1.7. Identify technical requirements to support campaign

1.8. Ensure campaign design complies with relevant legislation and regulatory codes

2. Implement campaign and monitor outcomes

2.1. Use project management tools effectively

2.2. Establish real-time campaign monitoring and reporting

2.3. Accurately analyse campaign results at regular intervals

2.4. Conduct effective campaign debriefing with staff and key stakeholders

3. Analyse fulfilment processes

3.1. Map existing fulfilment processes

3.2. Collect comprehensive data on campaign fulfilment performance

3.3. Conduct effective process improvement analysis

3.4. Establish appropriate new processes or standards

3.5. Specify and establish an appropriate tracking mechanism

4. Present campaign results to relevant business units

4.1. Conduct an effective written and oral presentation

4.2. Focus on critical aspects of the campaign in the presentation

4.3. Clearly communicate required action of other parties

4.4. Communicate and resolve campaign process concerns and issues

5. Prepare campaign cost-benefit analysis

5.1. Collect relevant campaign data

5.2. Accurately calculate cost of calls and other transactions

5.3. Accurately assess immediate and longer term financial gains of campaign

5.4. Communicate appropriate performance and financial results to relevant parties

Qualifications and Skillsets

BSBMKG610A appears in the following qualifications:

  • BSB50307 - Diploma of Customer Contact
  • BSB60307 - Advanced Diploma of Customer Contact
  • PSP60104 - Advanced Diploma of Government
  • CUS60309 - Advanced Diploma of Music Business