Formats and tools
- Unit Description
- Reconstruct the unit from the xml and display it as an HTML page.
- Assessment Tool
- an assessor resource that builds a framework for writing an assessment tool
- Assessment Template
- generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
- Assessment Matrix
- a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
- Wiki Markup
- mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
- Evidence Guide
- create an evidence guide for workplace assessment and RPL applicants
- Competency Mapping Template
- Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
- Observation Checklist
- create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)
- Self Assessment Survey
- A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
- Moodle Outcomes
- Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
- Registered Training Organisations
- Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver HLTOPD405C, 'Market and promote optical products and services'.
- Google Links
- links to google searches, with filtering in place to maximise the usefulness of the returned results
- Books
- Reference books for 'Market and promote optical products and services' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1. Analyse market information | 1.1 Identify industry promotional products and services range 1.2 Identify, research and analyse market and target audience 1.3 Describe demographics in terms of customer segments 1.4 Monitor market environment in a consistent manner to ensure information is current and reliable 1.5 Identify the legal, ethical and environmental constraints of the market and their potential effect on the sale of products and services |
2. Develop marketing strategies | 2.1 Develop a profile of users and potential users of the organisation and maintain this as part of the organisation strategic and business plan 2.2 Assess alternative marketing strategies and techniques 2.3 Base marketing strategies on reliable data, market environment and substantiated trends 2.4 Develop marketing and promotional strategies that are appropriate for venue, product and needs of clients 2.5 Develop promotional materials and make available to target groups |
3. Employ marketing strategies | 3.1 Schedule marketing activities within appropriate timeframes 3.2 Liaise with product supplier for promotional materials in accordance with organisation policies. 3.3 Develop measurable performance targets 3.4 Ensure product and service information is accurate and readily available to clients 3.5 Submit promotional and marketing strategies for approval where appropriate in accordance with organisation policy. 3.6 Implement marketing strategies within budgetary constraints and legal, ethical and organisation requirements |
4. Evaluate marketing strategies | 4.1 Monitor product, pricing and distribution policies in relation to changes in the market, marking objectives and organisation requirements 4.2 Evaluate existing promotional activities to identify their strengths and weaknesses 4.3 Set and monitor goals for service use by identified client groups in accordance with organisation procedures 4.4 Establish and utilise feedback mechanisms to review and evaluate the impact of service provision and promotional strategies 4.5 Evaluate strategies against sales turnover, client feedback and optical promotional standards. 4.6 Adjust service provision and promotional activities as appropriate 4.7 Document relevant information for ongoing analysis and management |