Assessor Resource

CUVPHI508A
Produce media photoimages

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to the production of media photoimages. Media photoimaging covers the production of images for publication in newspapers, magazines, reports and communications. Media photographers usually work unsupervised, although they are often accompanied by journalists and may also work with a range of creative personnel, including make-up/beauty artists, fashion and/or food stylists, graphic designers and clients.

This unit aligns to the workflow associated with the press and public relations industry and requires the application of skills and knowledge in order to interpret and follow editor/editorial team assignments; work with journalists, graphic designers, members of the public and a range of professional personnel (e.g. police, firemen, ambulance, security guards); work in environments of charged human emotion and stress, undertake post-shoot processing and image optimisation; supply/transmit images in electronic or physical form and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprise.

This unit describes the performance outcomes, skills and knowledge required to produce media photoimages for newspaper and magazine editors.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

The following units or demonstrated equivalence are required prior to undertaking this unit:

CUVPHI05A Use a 35mm SLR camera or digital equivalent

CUVPHI06A Plan and carry out image capture in response to a brief

CUVPHI07A Process photoimages to work print/file stage

CUVPHI08A Enhance, manipulate and output photoimages.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to apply a typical workflow in media photoimaging professional practice

ability to apply coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills, including capturing/optimising media images

ability to interact and liaise with clients, members of the public, community services personnel and associated professionals

ability to participate as an image provider within the media industry.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of photoimaging production equipment employed in a media context (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)

access to a range of locations and studios for media photoimaging shoots

access to sources of information to research contemporary styles and conceptual/aesthetic approaches to media photoimaging

opportunity for collaboration with or in allied industries (e.g. journalists/feature writers, graphic artists, fashion and food stylists, make-up artists, hairdressers)

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate applying a typical workflow in media photoimaging professional practice

case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to media photoimaging

participation in/observation of professional media photography/photoimaging award/s

review of photoimaging products against media industry standards and service specifications.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI502A Research and exploit photoimaging trends

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation package of professional work

CUVPHI506A Produce commercial photoimages.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills:

photoimaging skills sufficient to:

create meaningful images in private and public spaces in a respectful manner

file/film optimisation/creation (incl. FTP) to photoimaging industry standards

research skills sufficient to:

compare contemporary styles and conceptual/aesthetic approaches to media, press and public relations photoimaging

maintain professional practice arrangements for media, press and public relations photoimaging

critical thinking skills sufficient to:

recognise/address barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to write basic captions to accompany media photoimages

numeracy skills sufficient to maintain records of travelling and out-of-pocket expenses for reimbursement purposes

communication skills sufficient to:

clarify access and release issues relevant to street photography, property releases and photographing in public spaces (e.g. as it relates to confrontation with overzealous members of the public and community services)

negotiate access with subjects and media product developers

negotiate prices/fair exchange of services with clients and project stakeholders

recognise/overcome tension and nervousness in subjects

resolve complaints/disputes

seek feedback from clients on shoot progress and image selection

speak at editorial team meetings and maximise networking opportunities

work effectively with diversity, deal empathetically and clearly direct subjects

learning skills sufficient to review personal performance within shoot context

planning and organising skills sufficient to:

interpret and respond to photoimaging briefs

organise shoots on location/in studio and prepare shoot management timelines

problem solving skills sufficient to identify/rectify equipment malfunction/failure

teamwork skills sufficient to work with an editorial/PR team

technology skills sufficient to check and reinstate equipment.

Required knowledge:

business practice (e.g. partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits)

media, press and PR photoimaging environment (including practices and products)

moral and ethical issues relevant to media photoimaging

relationship between photoimaging practitioner and employers, the community, professional bodies and associations

selection, testing and evaluation of technology to ascertain suitability for media photoimaging purposes

traditions and contemporary issues that inform domestic photoimaging practice

working with government institutions/regulations relating to media environment.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary media (newspapers, television, magazines)

internet sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars, conferences.

Shoot requirements may include:

analogue or digital capture technologies and supporting accessories

hire/loan options for equipment

models, props, backgrounds

photoimaging lighting:

ambient

supplementary (electronic flash/tungsten/fluorescent/other)

mixed lighting

processing requirements for image work created

production team

studio, location (internal/external)

the media product (how it is to be used/what the client specifies)

timelines for stages of media workflow

transportation of equipment.

Destination publication usage may include:

advertorials

corporate portraiture

cover or lead image for article

fashion

features

food

general news

glamour

illustrative

photo essay

photomontage

soft news

sport

spot news.

Appropriate person/s may include:

editors, pictorial editors, journalists and peers

members of professional associations

mentors/peers

practising domestic photographers, photoimagists or members of allied fields.

Professional practice arrangements may include:

codes of practice applicable to content and truthfulness of images captured/optimised for publication

copyright and licensing

insurance (personal public risk, accident and sickness, equipment)

licences and permits

media product transportation, archive/digital asset management and storage

moral rights and legal issues for media work

OHS

respect for individuals.

Shoot preparations may include:

assemble and check all equipment

conceptualise involvement in creative process

confirm time/place/requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Shoot context may include:

application of teamwork and management skills conducive to a media environment

meetings with individuals:

entertainers or public figures

members of the public

politicians

meetings with groups:

'Grip 'n' grin' presentation

public rally or street march

shoot locations, including:

architectural/urban

farm/wilderness

industrial or commercial premises

motor vehicle, train or aeroplane crash sites

parks and gardens

performing arts theatre

scene of a crime

sports fields

technical requirements for image to be optimised and transmitted direct from the site

timelines.

Optimise images may include:

digital files as specified:

bit depth

colour space (RGB/CMYK)

digital asset management

file dimensions/size in pixels

file format (JPEG, TIFF, EPS, PSD, PDF)

file naming, captions and inclusion of file information data

multiple file formats

transfer media (CD, DVD, intranet, internet)

uncompressed/compressed files

maintain quality/integrity of the digital data

process and scan film or download digital files

review and edit images.

Media product may include:

analogue images as prints and transparencies

digital photoimages.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar subject material. 
Meet with editor, editorial/PR team or journalist to refine/define shoot requirements. 
Evaluate requirements of the media assignment and destination publication usage and confirm with appropriate person/s. 
Consider shoot requirements, research/adopt professional practice arrangements for shoot and confirm with appropriate person/s. 
Prepare shoot management timelines and make appropriate shoot preparations. 
Negotiate with necessary parties for access to locations and other subject/s. 
Capture images within shoot context and record necessary detail for caption. 
Optimiseimages to necessary specifications using media industry standards and complete caption details. 
Output and/or transmit media product. 
Archive images appropriately. 
Check and reinstate equipment. 
Review response from editor, editorial/PR team or journalist and consider personal performance within shoot context. 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot. 

Forms

Assessment Cover Sheet

CUVPHI508A - Produce media photoimages
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

CUVPHI508A - Produce media photoimages

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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