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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. 1. Plan the organisation's community stakeholder communication strategy
   • 1.1 Access the organisation's planning documentation to determine policies and protocols for community stakeholder communication
   • Assess trends in the community relevant to geographic, social or political contexts to determine how they relate to the organisation
   • Discuss proposed organisational communication stakeholder strategy with board and/or committee members
   • Assess the success of past community stakeholder communication methods
   • Determine the most appropriate communication methods to engage with community stakeholders to promote the organisation
   • Evaluate options for action with community stakeholders and identify preferred options
   • Convey information on preferred communication options with community stakeholders to the board and/or the committee
   • Follow organisational policies and procedures for confidential information
2. 2. Implement the organisation's community stakeholder communication strategy
   • Communicate organisational community stakeholder communication strategy to appropriate personnel and/or volunteers
   • Assign appropriate communication methods to designated personnel and/or volunteers
   • 2.3 Coordinate activity and establish the timing of community stakeholder communication, in accordance with the organisation's strategy
   • Raise and discuss issues of importance with community stakeholders
   • Invite individuals and groups affected by issues to participate in relevant community stakeholder forums or meetings, where appropriate
   • Provide information to community stakeholders about the organisation’s activities
   • 2.7 Gather and evaluate feedback from the community and stakeholders about the organisation's activities, and share with other committee or board members
   • Deal with feedback according to policies and procedures, and in consultation with management
   • 2.9 Advise community stakeholders of board or committee decisions and the reasons behind them, in accordance with the organisation's strategy
   • Update organisational records from background information gathered through relevant networks
3. 3. Review the organisation's community stakeholder communication activities
   • 3.1 Monitor the organisation's community stakeholder communication activities
   • 3.2 Determine the effectiveness of the organisation's community stakeholder communication activities
   • Discuss scope for improvement to organisational community stakeholder communication activities with relevant personnel or volunteers
   • 3.4 Propose and make arrangements for improvements to the organisation's community stakeholder communication activities
   • Document organisational communication activities
4. Plan the organisation's community stakeholder communication strategy
   • Access the organisation's planning documentation to determine policies and protocols for community stakeholder communication
   • Assess trends in the community relevant to geographic, social or political contexts to determine how they relate to the organisation
   • Discuss proposed organisational communication stakeholder strategy with board and/or committee members
   • Assess the success of past community stakeholder communication methods
   • Determine the most appropriate communication methods to engage with community stakeholders to promote the organisation
   • Evaluate options for action with community stakeholders and identify preferred options
   • Convey information on preferred communication options with community stakeholders to the board and/or the committee
   • Follow organisational policies and procedures for confidential information
5. Implement the organisation's community stakeholder communication strategy
   • Communicate organisational community stakeholder communication strategy to appropriate personnel and/or volunteers
   • Assign appropriate communication methods to designated personnel and/or volunteers
   • Coordinate activity and establish the timing of community stakeholder communication, in accordance with the organisation's strategy
   • Raise and discuss issues of importance with community stakeholders
   • Invite individuals and groups affected by issues to participate in relevant community stakeholder forums or meetings, where appropriate
   • Provide information to community stakeholders about the organisation’s activities
   • Gather and evaluate feedback from the community and stakeholders about the organisation's activities, and share with other committee or board members
   • Deal with feedback according to policies and procedures, and in consultation with management
   • Advise community stakeholders of board or committee decisions and the reasons behind them, in accordance with the organisation's strategy
   • Update organisational records from background information gathered through relevant networks
6. Review the organisation's community stakeholder communication activities
   • Monitor the organisation's community stakeholder communication activities
   • Determine the effectiveness of the organisation's community stakeholder communication activities
   • Discuss scope for improvement to organisational community stakeholder communication activities with relevant personnel or volunteers
   • Propose and make arrangements for improvements to the organisation's community stakeholder communication activities
   • Document organisational communication activities

Performance Evidence

Evidence of the ability to:

plan community stakeholder communication strategy

coordinate activities to implement community stakeholder communication strategy

facilitate communication channels with community stakeholders

present information in an appropriate format for community stakeholders

review organisational community stakeholder communication activities and strategies.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

outline organisational community stakeholder engagement strategy

list community consultation methods

explain the concept of community control of organisations and how it may impact stakeholder communication requirements with the community

explain effective stakeholder communication strategies for sharing information with individuals and groups

explain how activity may be coordinated to maximise the effectiveness of community stakeholder communication

identify geographic, social, economic and political contexts in which particular organisations operate and how these may impact stakeholder communication methods

outline information gathering, analysis and presentation methods

identify organisational policies and procedures on communicating with community stakeholders and maintaining confidentiality of information

list relevant protocols when communicating with community stakeholders.

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