Required skills

communication skills to gather information and to communicate with cultural sensitivity

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

literacy skills to read and interpret information from a variety of sources

research information management and evaluation skills to determine viable international business opportunities through careful analysis of market and risk factors

technology skills to use a range of office equipment and software when conducting electronic commerce

Required knowledge

Australian Standards and international standards including those covering

environmental matters

human rights

labour relations

packaging

risk management

crosscultural communication and negotiation styles relevant to the country or countries being considered for market entry or for further market penetration

global and country specific economic social and industry directions trends practices and techniques

Organisation for Economic Cooperation and Development OECD International Guidelines for Consumer Protection in the Context of Electronic Commerce

Australian Government Policy Framework for Consumer Protection in Electronic Commerce

Australian Guidelines for Electronic Commerce

key provisions of relevant legislation from all forms of government codes of practice and national and international standards that may affect aspects of business operations within Australia and internationally such as

antidiscrimination legislation

consumer laws

ethical principles

extraterritoriality provisions of the Trade Practices Act

foreign investment limits

labour laws

legal aspects of bilateral and multilateral trade agreements

privacy laws

taxation laws

World Trade Organization WTO dispute resolution system

organisational business and marketing plans products and services

software applications used in conducting international electronic commerce

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

documenting and presenting an evaluation of various international marketing opportunities including

analysing the global business environment

assessing social cultural political and economic factors impacting on the selection of which market opportunities to select

conducting a risk assessment for each opportunity considered

analysing the financial viability of selected international marketing opportunities

Context of and specific resources for assessment

Assessment must ensure

access to information sources on countries and markets being considered for entry or further penetration

access to office equipment and resources

access to examples of previous international marketing evaluation documents strategic plans and marketing plans

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

assessment of written reports on evaluation and selection of marketing opportunities

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of presentations on market evaluation activities

observation of techniques used to identify and assess risks and to financially analyse possible market opportunities

oral or written questioning to assess knowledge and understanding

review of authenticated documents from the workplace or training environment

review of testimony from team members colleagues supervisors or managers

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGB Manage international marketing programs

BSBMKG606B Manage international marketing programs

other marketing units

International business and electronic commerce market factors may include:

International trade policies and agreements may include:

International marketing opportunities may include:

Social and cultural factors may include:

Risk factors may include:

Economic conditions may include: