Required skills

photoimaging skills sufficient to createoptimise files and film to commercial photoimaging industry standards

research skills sufficient to

compare contemporary styles and conceptualaesthetic approaches to commercial photoimaging

maintain professional practice arrangements for commercial photoimaging

critical thinking skills sufficient to

recogniseaddress barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to develop and interpret business documents and contracts

numeracy skills sufficient to

develop and use complex spreadsheets

maintain contractualfinancial records for businesstaxation purposes

prepare budgets quotations and invoices for clients

planning and organising skills sufficient to

coordinate activities of models assistants creative and production teams

interpret and respond to photoimaging briefs

organise shoots on locationin studio and prepare shoot management timelines

communication skills sufficient to

establishnourish industry links with clients contractors and employees

make business presentations

negotiate pricesfair exchange of services with clients and project stakeholders

negotiaterelate with clients models creative teams and project stakeholders

seek feedback from clientart director on shoot progress and image selection

work effectively with diversity and deal empathetically with subjects

learning skills sufficient to review personal performance within shoot context

problem solving skills sufficient to identifyrectify equipment malfunctionfailure

teamwork skills sufficient to work with a production team

technology skills sufficient to check and reinstate equipment studio and props

Required knowledge

architectural advertising commercial fashion and industrial photoimaging practices and products

business practice eg partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

relationship between photoimaging practitioner and the clientart director

selection testing and evaluation of technology to ascertain suitability for commercial production purposes

traditions and contemporary issues that inform commercial photoimaging practice

working with government institutionsregulations relating to commercial photoimaging practice

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to apply a typical workflow in commercial photoimaging professional practice

ability to interact and liaise with clients art directors and associated professionals

ability to apply business coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills including capturingoptimising commercial images

Context of and specific resources for assessment

Assessment must ensure

access to a range of photoimaging production equipment employed in a commercial context eg cameras computers software printers darkrooms studios lighting accessories

access to a range of locations and studios for commercial photoimaging shoots

access to sources of information to research contemporary styles and conceptualaesthetic approaches to commercial photoimaging

opportunity for collaboration with or in allied industries eg design fashion makeup food styling engineering architecture graphic art printing

access to appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the assessee and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by candidate

direct observation of candidate applying a typical workflow in commercial photoimaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptualaesthetic approaches to commercial photoimaging

participation inobservation of professional design advertising and photographyphotoimaging awards

review of photoimaging products against commercial industry standards and service specifications

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research role and use of the photoimage in visual communication

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHIA Research and exploit photoimaging trends

CUVPHI502A Research and exploit photoimaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation package of professional work

CUVPHI505A Produce an innovative presentation package of professional work

CUVPHIA Employ colour management in a digital imaging workplace

CUVPHI514A Employ colour management in a digital imaging workplace.

Client brief may include:

Commercial photoimaging shoots may include:

Sources of information may include:

Appropriate person/s may include:

Shoot responsibilities may include:

Shoot requirements may include:

Professional practice arrangements may include:

Shoot preparations may include:

Shoot context may include:

Production team may include:

Optimise images may include:

Creative product may include: