Required skills

photoimaging skills sufficient to

create meaningful images in private and public spaces in a respectful manner

filefilm optimisationcreation to stock photoimaging industry standards

use industry standard digital media design and presentation technologies

research skills sufficient to

compare contemporary styles and conceptualaesthetic approaches to stock photoimaging

maintain professional practice arrangements for stock photoimaging

critical thinking skills sufficient to

recogniseaddress barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to develop and interpret business documents and contracts

numeracy skills sufficient to

maintain contractualfinancial records for businesstaxation purposes

prepare budgets pricing schedules quotations and invoices for clients

communication skills sufficient to

engage with clients in a meaningful way and explaindescribe work practices

establishnourish industry links with suppliers contractors and employees

liaise with clientsimage brokers and make business presentations

negotiate pricesfair exchange of services with clients and project stakeholders

negotiate successful contractswork agreements with clients

negotiaterelate with clients models creative teams and project stakeholders

recogniseovercome tension and nervousness in subjects

resolve complaintsdisputes

speak at marketingnetworking opportunities

work effectively with diversity and deal empathetically with subjects

learning skills sufficient to review personal performance within shoot context

planning and organising skills sufficient to

interpret and respond to photoimaging briefs

coordinate activities of models assistants creative and production teams

organise shoots on locationin studio and prepare shoot management timelines

problem solving skills sufficient to identifyrectify equipment malfunctionfailure

teamwork skills sufficient to work with a production team

technology skills sufficient to check and reinstate equipment

Required knowledge

business practice eg partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

relationship between practitioner and professional bodiesassociations

selection testing and evaluation of technology to ascertain suitability for stock production purposes

stock photoimaging environment including practices and products

traditions and contemporary issues that inform stock photoimaging practice

working with government institutionsregulations relating to stock photoimaging practice

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to apply a typical workflow in stock photoimaging professional practice

ability to interact and liaise with potential clients image brokers and associated professionals

ability to apply business coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills including capturingoptimising stock images

Context of and specific resources for assessment

Assessment must ensure

access to a range of photoimaging production equipment eg cameras computers software printers darkrooms studios lighting and accessories

access to a range of locations and studios for stock photoimaging shoots

access to sources of information to research contemporary styles and conceptualaesthetic approaches to stock photoimaging

opportunity for collaboration with or in allied industries eg designers sports people researchers field scientists tour operators and business owners

access to appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the assessee and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by candidate

direct observation of candidate applying a typical workflow in stock photoimaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptualaesthetic approaches to stock photoimaging

participation in or observation in professional photographyphotoimaging awards

review of stock image products against industry standards and service specifications

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research role and use of the photoimage in visual communication

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHIA Research and exploit photoimaging trends

CUVPHI502A Research and exploit photoimaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation package of professional work

CUVPHI505A Produce an innovative presentation package of professional work.

Sources of information may include:

Technical requirements may include:

Stock photoimaging projects may include

Appropriate person/s may include:

Professional practice arrangements may include:

Shoot requirements may include:

Shoot preparations may include:

Shoot context may include:

Optimise images may include:

Creative product may include:

Commercial environment may include: