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Elements and Performance Criteria

  1. Analyse market.
  2. Plan product and service range.
  3. Maintain supplier relations.
  4. Negotiate supply of goods.
  5. Monitor quality control.
  6. Introduce product range.
  7. Maximise profit.
  8. Rationalise stock.

Required Skills

Required skills

The following skills must be assessed as part of this unit

analytical skills to investigate products and services including

evaluation and analysis of market trends and projections

evaluation of supplier product claims

evaluation and analysis of sales figures and investment levels

evaluation and analysis of space requirements

problemsolving skills to negotiate with suppliers

planning and organising skills relevant to staff training

literacy skills to research source read comprehend and apply relevant information to evaluate products and equipment relevant to the range of services that may be offered by the business

numeracy skills to cost and plan expenditure on new products and equipment

technical skills to safely use new products and equipment

Required knowledge

The following knowledge must be assessed as part of this unit

workplace policies and procedures in regard to merchandising and marketing

legislation and statutory requirements including consumer law in regard to merchandising and marketing

policies and procedures in relation to investigation of products and services including

industry codes of practice

market needs

range of products and services available

methods for substantiating claims of product and equipment performance

legislative requirements for the safe application of new technologies

current and future stock levels

existing and possible new suppliers

salon quality control procedures and requirements

salon environmental control procedures and requirements

staff product training policies

profit requirements

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

applying research skills to source identify and evaluate new products equipment and services including

product performance

organisational capability to use new technology

staff training costs

risks and benefits to clients

risks and benefits to the business

applying workplace policies and procedures in regard to

market analysis

environmental impact controls

planning

procurement and rationalisation of product and service ranges

maintaining supplier relations including

negotiating supply of goods

rationalising stock

monitoring quality control

communicating product range information to team members

Context of and specific resources for assessment

Assessment must ensure that

that competency is consistently demonstrated over a period of time and observed by the assessor or the technical expert working in partnership with the assessor as described in the Assessment Guidelines

that competency is demonstrated in the workplace or a simulated workplace environment in a range of real workplace situations which may include client interruptions and involvement in other related activities normally expected in the workplace

Assessment must ensure access to

the internet

appropriate text and online resources

information on professional and retail products and suppliers

information regarding new products and equipment from a professional services range

relevant workplace documentation including

manufacturers equipment instructions

product instructions

manufacturer safety data sheets

workplace policies and procedures manuals

a range of clients with different product and service requirements

For further guidance on the use of an appropriate simulated environment refer to the Assessment Guidelines in this Training Package

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of learners performing a range of tasks in an actual or simulated work environment over sufficient time to demonstrate handling of a range of contingencies including

performing market analysis

negotiating supply of goods

rationalising stock

research reports case studies and written and oral questioning appropriate to the language and literacy level of the learner to assess knowledge and understanding of investigating new products and services including

market analysis

product and equipment evaluation

quality standards

profit margins

completion of workplace documentation relevant to investigating new products and services procedures

thirdparty reports from technical experts

completion of selfpaced learning materials including personal reflection and feedback from a trainer coach or supervisor

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SIBXPSMA Manage treatment services and sales delivery

SIBXPSM502A Manage treatment services and sales delivery.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Marketing and merchandising policies may include:

current market position

target markets

quality control policies and procedures

pricing, labelling and packaging requirements

net profit margin.

Client requirements may include:

price

quality

range.

Market trends may include:

popularity of new and emerging technologies

popularity of products with minimal environmental impact

increased demand for some products and services

decline of some services.

Product and service range may include:

new or existing stock

new or existing services

new techniques.

Opportunities to improve sales and services may include:

expansion of existing services

introduction of new services

increasing service capability through staff education and training

equipment upgrade

image update.

New products and services may include:

new generation hair reduction equipment, including:

intense pulsed light systems

laser systems

skin care products and equipment

nail care products and equipment

massage services

relaxation services.

Supplier claims must include:

substantiated research, such as:

objective technical methods

clinical testing

sensory analysis by trained panels or by consumers

consumer or market research

published and peer reviewed outcomes.

Market competition may include:

salons

day spas

private operators.

Workplace policies and procedures may include:

pricing/profit margins

product placement

supplier payment

client service

market analysis

planning, procurement and rationalisation of product and service ranges

maintenance of supplier relations

quality control

environmental impact controls.

New techniques may include:

new equipment

new products.

Relationships with suppliers may include:

face-to-face contact

correspondence

telephone or electronic contact.

Performance indicators may include:

price

quality

performance

supply reliability

product range.

Records may include:

hard copy

electronic.

Appropriate personnel may include:

staff

salon/store owner.

Source of supply may include:

local

interstate

overseas.

Legal requirements may include:

consumer law

inclusion or exclusion of goods and services tax (GST).

Merchandise quality may depend on:

damage

expiry date.

Terms of trade may include:

special buys

payment terms

promotional deals with suppliers

partnership promotions.