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Elements and Performance Criteria

1. Maintain and use a display tool kit.
   • Maintain a fully stocked display tool kit and tools in working order.
   • Use tools according to OHS requirements and manufacturer instructions.
2. Produce simple displays.
   • Produce product displays to show purposefully designed groupings.
   • Ensure groupings clearly reflect display form, shape, composition and depth.
   • Demonstrate design principles of flow, unity, harmony and depth in displays.
   • Use colour and texture to enhance displays.
   • Create displays using self-built and commercially supplied risers.
   • Adhere to workplace safety procedures with regard to the construction of visual displays.
3. Produce and suspend simple styrene shapes and display cards.
   • Styrene cutting, painting and design techniques suitable for multi-purpose displays are applied to industry standard.
   • Hang styrene shapes and display cards in both horizontal and vertical formats as designated by their design.
   • Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.
   • Consistently follow relevant OHS procedures.
4. Produce a range of product presentations.
   • Generate ideas for the display using creative thinking techniques.
   • Test ideas against display objective and organisational requirements.
   • Discuss display options with relevant personnel.
   • Develop product storyline and access merchandise, materials and equipment.
   • Create effective groupings using suspension and under-staging techniques.
   • Review and refine display and refinements as required in line with display objective.
   • Observe safety procedures at all times during construction and placement of display.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit creative thinking skills interpersonal communication skills to communicate display ideas to others through clear and direct communication use language and concepts appropriate to cultural differences use and interpret nonverbal communication effectively displaying merchandise

The following knowledge must be assessed as part of this unit display fundamentals design principles principles of grouping and product placement the audience for the display and what the display needs to communicate organisational requirements in terms of product display

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential styrene shapes produced and suspended in vertical and horizontal formats display cards suspended in vertical and horizontal formats visual displays incorporating suspension and understaging techniques for a range of product categories individual visual displays to demonstrate the effective use of colour and the application of design principles of flow unity and depth in their composition and grouping adherence to safe working practices
Context of and specific resources for assessment	Assessment must ensure access to a real or simulated retail or exhibition work environment relevant documentation such as legislation and statutory requirements OHS requirements industry codes of practice store merchandising policies a range of display products and materials
Methods of assessment	A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit observation of performance in the workplace a role play thirdparty reports from a supervisor a portfolio of visual merchandising presentation ideas and photographs of in situ displays Selfproduced risers and styrene shapes answers to questions about specific skills and knowledge Holistic assessment with other units relevant to the industry sector workplace and job role is recommended
Assessing employability skills	Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Tool kit may include:	scissors hammer screwdriver screws, nails, etc. nylon thread.
Displays may include:	window display promotion sale new products new range exhibition display display for promotional photography.
Merchandise may include:	food and liquor fashion and accessories footwear products and services jewellery hair, beauty and cosmetics products electrical products furniture products soft furnishings, fabrics, manchester and haberdashery floor covering products and services hardware products and services baby and toddler products cameras, photographic equipment and services computer products and services sporting products and services toys books newsagency products and services music, audio and video products and services.
Materials and equipment required may include:	tickets labels fixtures and fittings risers styrene card.

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