Application
This unit describes the skills and knowledge required to establish a franchising operation from an existing business, chain of businesses or planned concept.
It applies to individuals with a well-established, sound theoretical knowledge base in franchising who are proficient in using a range of specialised technical and managerial techniques to plan and establish a franchise operation.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 Research feasibility of establishing a franchise operation | 1.1 Undertake research into franchising models 1.2 Analyse existing business or planned concept to determine opportunity for expansion into franchise operation, seeking assistance as required 1.3 Undertake market research on product or service 1.4 Complete business plan for franchise operation 1.5 Complete marketing plan for franchise operation 1.6 Determine financial viability of proposed franchise operation |
2 Plan for establishment of a franchise operation | 2.1 Secure financial backing for franchise operation 2.2 Complete documentation of franchising operation according to legislative and regulatory requirements 2.3 Define and document the roles and responsibilities of franchisor and franchisees 2.4 Develop and document policies and procedures for franchisees and franchisors 2.5 Determine and document resources required to commence franchise operation 2.6 Develop and document recruitment, support and monitoring processes for franchise operation |
3 Implement plan for establishment of a franchise operation | 3.1 Undertake marketing of franchise operation 3.2 Identify franchisees and formalise agreements 3.3 Assist franchisees in developing a business and marketing plan 3.4 Obtain resources to implement franchise operation 3.5 Support and coordinate franchise operation 3.6 Monitor franchise operation in accordance with agreement |
4 Review implementation process | 4.1 Develop and implement a process to review the start-up of a franchise operation 4.2 Evaluate practices used in start-up to identify improvements 4.3 Implement identified improvements to all documented policies, procedures and practices |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 1.3, 2.2, 3.6, 4.2 | Identifies and analyses complex material from a range of sources and determines how content may be applied to business requirements |
Writing | 1.4, 1.5, 2.2-2.6, 3.1, 3.2, 4.1, 4.3 | Develops material for a specific audience using clear and detailed language and appropriate structure to convey explicit information, requirements and recommendations |
Oral Communication | 2.1, 3.1-3.3 | Participates in verbal exchanges using appropriate tone, language and syntax and elicits the views and opinions of others by listening and questioning |
Numeracy | 1.2, 1.4, 1.6, 2.1, 2.5 | Interprets numerical information embedded in business materials to determine financial viability, secure funding to support operation and calculate necessary resources |
Navigate the world of work | 2.2, 2.4, 3.6, 4.3 | Identifies and adheres to legal and regulatory responsibilities Creates and modifies organisational policies and procedures |
Interact with others | 1.2, 2.1, 3.3, 3.4 | Collaborates with others to achieve joint outcomes, influencing direction and taking a leadership role Recognises the importance of taking audience, purpose and context into account when deciding what and how to communicate with others |
Get the work done | 1.1-1.6, 2.3, 2.5, 2.6, 3.1, 3.2, 3.4-3.6, 4.1, 4.2 | Uses formal, logical planning processes to identify relevant information, risks, alternative strategies and resources Makes a range of critical and non-critical decisions in relatively complex situations, taking a range of factors into account Uses experiences to reflect on key principles and concepts that may help with future improvements |
Sectors
Management and Leadership – Franchising