Develop artists and repertoire Evidence Guide

NTISthis.com

Evidence Guide: CUSMGT503A - Develop artists and repertoire

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

CUSMGT503A - Develop artists and repertoire

What evidence can you provide to prove your understanding of each of the following citeria?

Monitor new and emerging musical trends

Listen critically to a broad range of music to assess commercial potential of new and emerging trends
Monitor and assess commercial potential of new and emerging trends via information sources
Develop and maintain strategic relationships with a broad range of known and new industry contacts
Exploit information sources to predict and influence current and future music market trends and make judgements as to the marketability of new artists

Listen critically to a broad range of music to assess commercial potential of new and emerging trends

Completed
Date:

Teacher:

Evidence:

Monitor and assess commercial potential of new and emerging trends via information sources

Completed
Date:

Teacher:

Evidence:

Develop and maintain strategic relationships with a broad range of known and new industry contacts

Completed
Date:

Teacher:

Evidence:

Exploit information sources to predict and influence current and future music market trends and make judgements as to the marketability of new artists

Completed
Date:

Teacher:

Evidence:

Find and develop new musical talent

Analyse, plan and balance artistic and commercial risk in the selection of new artists
Assess current audience response to new artists and calculate potential audience response in a variety of performance situations
Discuss potential music market trends and product development with artists and artists' managers
Assign artists to appropriate producers and ensure recording approach complements artists' repertoire
Mentor artists in a supportive manner to optimise their artistic and commercial development

Analyse, plan and balance artistic and commercial risk in the selection of new artists

Completed
Date:

Teacher:

Evidence:

Assess current audience response to new artists and calculate potential audience response in a variety of performance situations

Completed
Date:

Teacher:

Evidence:

Discuss potential music market trends and product development with artists and artists' managers

Completed
Date:

Teacher:

Evidence:

Assign artists to appropriate producers and ensure recording approach complements artists' repertoire

Completed
Date:

Teacher:

Evidence:

Mentor artists in a supportive manner to optimise their artistic and commercial development

Completed
Date:

Teacher:

Evidence:

Facilitate agreements with artists

Provide company with realistic view of artists' potential and proposed approach to artistic and commercial development
Advise artists about obtaining legal advice with regard to negotiating contracts
Monitor the process of drafting agreements between artists and company and facilitate process as required
Document agreements, distribute to all parties and ensure negotiations are kept within budget

Provide company with realistic view of artists' potential and proposed approach to artistic and commercial development

Completed
Date:

Teacher:

Evidence:

Advise artists about obtaining legal advice with regard to negotiating contracts

Completed
Date:

Teacher:

Evidence:

Monitor the process of drafting agreements between artists and company and facilitate process as required

Completed
Date:

Teacher:

Evidence:

Document agreements, distribute to all parties and ensure negotiations are kept within budget

Completed
Date:

Teacher:

Evidence:

4. Monitor progress of artists' agreements

Monitor level of income generated from sales of artists' recordings
Provide reports to management on commercial viability of artists as required
Anticipate any agreements that are likely to lead to a loss for the company and recommend appropriate action

Monitor level of income generated from sales of artists' recordings

Completed
Date:

Teacher:

Evidence:

Provide reports to management on commercial viability of artists as required

Completed
Date:

Teacher:

Evidence:

Anticipate any agreements that are likely to lead to a loss for the company and recommend appropriate action

Completed
Date:

Teacher:

Evidence:

Assessed

Teacher: ___________________________ Date: _

Signature: ________________________________________________

Comments:

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the ability to: assess the marketability of new artists develop and promote new artists network strategically to gain and exploit information on music market trends facilitate agreements with artists.
Context of and specific resources for assessment	Assessment must ensure: access to appropriate technology to research the commercial potential of music market trends access to new artists and their markets access to standard music business documentation use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.
Method of assessment	The following assessment methods are appropriate for this unit: case studies to assess ability to develop new talent direct observation of candidate developing artists and their repertoire written or oral questioning to assess knowledge of current and future music market trends.
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CUFCMP501A Manage and exploit copyright arrangements CUSMGT502A Manage artists and their careers CUSMKG501A Manage the promotion of creative acts CUSPUR502A Establish and manage recording contracts CUSSOU502A Produce sound recordings.

Required Skills and Knowledge

Required skills

research skills sufficient to identify the commercial potential of current and future music market trends

literacy skills sufficient to read and interpret a wide variety of music media

numeracy skills sufficient to ensure negotiated agreements are kept within budget

communication skills sufficient to:

advocate and promote ideas and new talent

develop comprehensive industry networks

listen critically to and suggest appropriate repertoire for artists

mentor and counsel artists effectively, ethically, patiently and sensitively

critical-thinking skills sufficient to apply confidence, insight and foresight in the evaluation of new and emerging talent

initiative and enterprise skills sufficient to assess the marketability of new and emerging talent

learning skills sufficient to evaluate and improve own negotiation skills

planning and organisational skills sufficient to align and connect artists and producers

problem-solving skills sufficient to identify and resolve issues arising from agreements between artists and the record company

self-management skills sufficient to set priorities and use time-management strategies

teamwork skills sufficient to work collaboratively with artists

technical skills sufficient to access music downloads, websites and blogs

Required knowledge

appreciation of artists and record producers and their work

music knowledge, including:

genres

styles

repertoires

song structures

approaches to critical listening

typical formats and content of agreements between artists and record companies

local, regional, national and international music scenes and trends

markets and revenue structures in the music industry

role and functions of national and international music industry associations

talent development from a management and artistic perspective

issues and challenges that typically arise in the context of developing artists and repertoire

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Information sources may include:	current industry personnel and practitioners music charts, including: internet radio television music downloads, websites and blogs music industry associations music media, including: articles bulletins directories information sheets journals magazines newsletters reviews subscriptions trade papers music productions and events, including: awards competitions conferences conventions exhibitions festivals functions performances trade fairs solicited and unsolicited recordings suppliers of products and services.
Industry contacts may include:	artists artists' agencies, including: booking agents managers promoters tour managers education and training organisations entrepreneurs freelance producers legal counsel and accountants music distributors music industry associations music industry media and journalists music manufacturers music merchandisers music producers music publishers music wholesalers and retailers radio presenters record producers recording engineers studio/venue managers technical crew, including: front-of-house lighting sound staging vision systems.
Music market trends may involve:	growth areas of audience interest and commitment local, national and overseas trends specialist niche markets specific genre or product styles targeted markets.
Artists may include:	arrangers composers group collaborators lyricists performers songwriters writers.
Artistic and commercial development may include:	balancing personal and artistic integrity with commercial reality and reward capacity and willingness to develop, evaluate and continuously update: artistic talent collaboration options with other artists marketable image performance standards repertoire style and genre technical ability determination and will to succeed.
Company may include:	promotional record touring digital distribution.

NTISthis.com

Evidence Guide: CUSMGT503A - Develop artists and repertoire

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

CUSMGT503A - Develop artists and repertoire

Monitor new and emerging musical trends

Find and develop new musical talent

Facilitate agreements with artists

4. Monitor progress of artists' agreements

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

Instructions to Assessors

Teacher: ___________________________ Date: _