Manage the promotion of creative acts

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CUSMKG501A, 'Manage the promotion of creative acts'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage the promotion of creative acts' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Develop promotional strategies

1. In collaboration with relevant personnel, match aspects of artists and creative acts with potential target markets

2. Undertake appropriate risk analysis in relation to the promotional viability of artists

3. Identify activities that could be included in promotional strategies

4. Investigate the potential of all media outlets for promoting artists and creative acts

5. Document, discuss and revise promotional strategies as required

Promote creative acts

6. Facilitate the development and distribution of promotional material to advance profile of artists

7. Ensure promotional materials are developed in line with design principles that reflect artists' image and meet target market needs

8. Use testing and sampling strategies to determine the response of target markets to promotional materials

9. Create publicity opportunities for artists and capture them for future use

Develop promotional networks

10. Continually monitor sources of information to develop and maintain industry knowledge

11. Develop and maintain strategic relationships with a broad range of industry contacts

12. Deal effectively with the media

Review promotional strategies

13. Assess the impact and effectiveness of promotional activities

14. Analyse costs and timelines to evaluate benefits arising from promotional activities

15. In consultation with relevant personnel revise promotional strategies as required

Qualifications and Skillsets

CUSMKG501A appears in the following qualifications:

  • CUS50309 - Diploma of Music Business
  • CUS60309 - Advanced Diploma of Music Business