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Evidence Guide: CUVPHI513A - Plan, capture and exploit stock photoimages

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CUVPHI513A - Plan, capture and exploit stock photoimages

What evidence can you provide to prove your understanding of each of the following citeria?

Develop concepts for the creation of stock images.

  1. Research sources of information for contemporary styles and conceptual/aesthetic approaches for possible purchasers of images.
  2. Evaluate, test and refine the technical requirements for a range of stock photoimaging projects and confirm with appropriate person/s.
  3. Prepare pricing schedules, business documents, quotes, accounts and invoices (were applicable).
Research sources of information for contemporary styles and conceptual/aesthetic approaches for possible purchasers of images.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate, test and refine the technical requirements for a range of stock photoimaging projects and confirm with appropriate person/s.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare pricing schedules, business documents, quotes, accounts and invoices (were applicable).

Completed
Date:

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Prepare for the creation of stock images.

  1. Research/adopt professional practice arrangements for shoot/s.
  2. Consider shoot requirements and make test shots to refine skills for shoot/s
  3. Prepare shoot management timelines and make appropriate shoot preparations.
  4. Negotiate with necessary parties for access to models, apparel, fashion accessories, locations and other subjects.
Research/adopt professional practice arrangements for shoot/s.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider shoot requirements and make test shots to refine skills for shoot/s

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare shoot management timelines and make appropriate shoot preparations.

Completed
Date:

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Negotiate with necessary parties for access to models, apparel, fashion accessories, locations and other subjects.

Completed
Date:

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Shoot images and optimise work to anticipated client specifications.

  1. Capture stock images to the preconceived style and content within shoot context.
  2. Check and reinstate equipment.
  3. Optimiseimages and output creative product to possible end-user specifications using industry standards.
  4. Label and archive images/creative product appropriately.
Capture stock images to the preconceived style and content within shoot context.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check and reinstate equipment.

Completed
Date:

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Optimiseimages and output creative product to possible end-user specifications using industry standards.

Completed
Date:

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Label and archive images/creative product appropriately.

Completed
Date:

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Market images and review project.

  1. Place images into a commercial environment where sales can be made to end-users and make direct contact with possible purchaser of images.
  2. Maintain contractual and financial records for business and taxation purposes.
  3. Review response from potential clients and/or image broker.
  4. Review personal performance within shoot context.
  5. Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
Place images into a commercial environment where sales can be made to end-users and make direct contact with possible purchaser of images.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Maintain contractual and financial records for business and taxation purposes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review response from potential clients and/or image broker.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review personal performance within shoot context.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to apply a typical workflow in stock photoimaging professional practice

ability to interact and liaise with potential clients, image brokers and associated professionals

ability to apply business, coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills, including capturing/optimising stock images.

Context of and specific resources for assessment

Assessment must ensure:

access to a range of photoimaging production equipment (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)

access to a range of locations and studios for stock photoimaging shoots

access to sources of information to research contemporary styles and conceptual/aesthetic approaches to stock photoimaging

opportunity for collaboration with or in allied industries (e.g. designers, sports people, researchers, field scientists, tour operators and business owners)

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate applying a typical workflow in stock photoimaging professional practice

case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to stock photoimaging

participation in or observation in professional photography/photoimaging awards

review of stock image products against industry standards and service specifications.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI502A Research and exploit photoimaging trends

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation package of professional work.

Required Skills and Knowledge

Required skills:

photoimaging skills sufficient to:

create meaningful images in private and public spaces in a respectful manner

file/film optimisation/creation to stock photoimaging industry standards

use industry standard digital media, design and presentation technologies

research skills sufficient to:

compare contemporary styles and conceptual/aesthetic approaches to stock photoimaging

maintain professional practice arrangements for stock photoimaging

critical thinking skills sufficient to:

recognise/address barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to develop and interpret business documents and contracts

numeracy skills sufficient to:

maintain contractual/financial records for business/taxation purposes

prepare budgets, pricing schedules, quotations and invoices for clients

communication skills sufficient to:

engage with clients in a meaningful way and explain/describe work practices

establish/nourish industry links with suppliers, contractors and employees

liaise with clients/image brokers and make business presentations

negotiate prices/fair exchange of services with clients and project stakeholders

negotiate successful contracts/work agreements with clients

negotiate/relate with clients, models, creative teams and project stakeholders

recognise/overcome tension and nervousness in subjects

resolve complaints/disputes

speak at marketing/networking opportunities

work effectively with diversity and deal empathetically with subjects

learning skills sufficient to review personal performance within shoot context

planning and organising skills sufficient to:

interpret and respond to photoimaging briefs

coordinate activities of models, assistants, creative and production teams

organise shoots on location/in studio and prepare shoot management timelines

problem solving skills sufficient to identify/rectify equipment malfunction/failure

teamwork skills sufficient to work with a production team

technology skills sufficient to check and reinstate equipment.

Required knowledge:

business practice (e.g. partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits)

relationship between practitioner and professional bodies/associations

selection, testing and evaluation of technology to ascertain suitability for stock production purposes

stock photoimaging environment (including practices and products)

traditions and contemporary issues that inform stock photoimaging practice

working with government institutions/regulations relating to stock photoimaging practice.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary media (newspapers, television, magazines)

image sourcing agencies, image banks/libraries

internet sites

interviews

personal experiences

professional awards (photoimaging, tourism, architectural)

professional libraries

workshops, seminars, conferences.

Technical requirements may include:

location requirements:

aerial photography

remote/urban photography

terrestrial specialised locations:

deserts

jungles

oceans, lakes and seas

polar or ice and snow regions

models/assistants/support crew/guides

personnel needs

specialist equipment requirements:

batteries and power generation

high-speed cameras

survival gear

telescopes and microscopes

underwater cameras.

Stock photoimaging projects may include

billboard signage

book and magazine covers

business

CD sleeves and covers

cultural activities and events

current news topics

display panels for conferences, trade displays and corporate promotions

landscape

lifestyles

murals for commercial interior decoration

natural history

public figures

representation of society and/or demographics

sport

training materials (print and online)

underwater

visual identity images for commercial use.

Appropriate person/s may include:

members of relevant professional associations

mentors/peers

practising stock photographers/photoimagists or members of allied fields.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

creative product archive/digital asset management

creative product transportation and storage

financial management/taxation/GST

insurance (personal public risk, accident and sickness, equipment)

licences and permits

model and property releases

OHS

project budget management.

Shoot requirements may include:

analogue or digital capture technologies and supporting accessories

hire options for equipment

models, props, backgrounds

overall 'look' and 'feel' to satisfy requirements of brief/style or shoot context

photoimaging lighting:

ambient

mixed lighting

supplementary (electronic flash/tungsten/fluorescent/other)

assistant

post-production coordinators

processing requirements for image work created

production team

studio/location (internal/external)

technical considerations arising from the technical requirements of shoot

the creative product (how it is to be used/what the client specifies)

timelines for stages of stock workflow

transportation of equipment.

Shoot preparations may include:

assembling and checking all equipment

briefing assistants/members of creative team

conceptualised involvement in creative process

confirming time/place/requirements for all aspects of the shoot that will be supplied by others

undertaking weather check for location shoots.

Shoot context may include:

application of teamwork and management skills conducive to a creative environment

colour management specifications

format/orientation of image

provision of innovative suggestions/options to:

improve creative product

service being supplied

shoot personnel, including:

park rangers

tour operators and guides

dive masters

pilots

assistants

location scouts

technical requirements of creative product

timelines.

Optimise images may include:

digital files as specified:

bit depth

colour space

digital asset management

file dimensions/size in pixels

file format (e.g. JPEG, TIFF, PSD, PDF)

file naming, captions and inclusion of file information data

multiple file formats

transfer media (e.g. CD, DVD, internet)

uncompressed/compressed files

maintain quality/integrity of the digital data

process RAW/JPEG files

retouch, enhance, photo-montage (as requested).

Creative product may include:

photoimages and photomontages:

digital files

DVDs and digital media presentations.

Commercial environment may include:

image broker

image library

making direct contact with potential clients

self-publishing or merchandising.