Develop and implement business development strategies to expand client base

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBEMS401B, 'Develop and implement business development strategies to expand client base'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop and implement business development strategies to expand client base' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Develop strategies to identify potential clients

1.1. Undertake research to identify potential clients

1.2. Develop marketing and promotional plans to target potential clients

1.3. Use prospecting methods to target potential clients

1.4. Review and evaluate strategies for effectiveness

2. Initiate relationship with potential clients

2.1. Develop communication strategies to effectively liaise with potential clients

2.2. Identify and analyse client business requirements

2.3. Discuss and negotiate client business requirements

2.4. Prepare a tender and proposal to meet negotiated client business requirements

2.5. Present organisation's proposal to the client

3. Manage client relationship

3.1. Make follow-up contact with the client

3.2. Negotiate business requirements to ensure client satisfaction with the service to be provided

3.3. Adapt proposal to client as required

3.4. Develop contract with client

4. Utilise networks to expand client base

4.1. Review and assess established networks for effectiveness in assisting to identify potential clients

4.2. Use appropriate communication strategies to utilise networks to identify potential clients

4.3. Use networks to identify and build relationships with potential clients

4.4. Identify benefits of networks and other relationships in expanding the client base

Qualifications and Skillsets

BSBEMS401B appears in the following qualifications:

  • BSB41007 - Certificate IV in Human Resources
  • CHC42008 - Certificate IV in Employment Services