Required skills

communication skills to gather information and communicate with cultural sensitivity

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

literacy skills to read and interpret information from a variety of sources

numeracy and financial skills to determine budgets and financial viability of international marketing activities

research information management and evaluation skills to determine viable international business opportunities through careful analysis of market and risk factors

technology skills to use a range of office equipment and software when conducting electronic commerce

Required knowledge

Australian Ecommerce Best Practice Model

Australian Government Policy Framework for Consumer Protection in Electronic Commerce

Australian Standards and international standards including

environmental standards

human rights

labour relations

packaging

risk management

crosscultural communication and negotiation styles relevant to the countryies where international marketing activities take place

global and country specific economic social and industry directions trends practices and techniques

key provisions of relevant legislation from all forms of government codes of practice and national standards that may affect aspects of business operations within Australia and internationally such as

antidiscrimination legislation

consumer laws

ethical principles

extraterritoriality provisions of the Trade Practices Act

foreign investment limits

labour laws

legal aspects of bilateral and multilateral trade agreements

privacy laws

taxation laws

World Trade Organization WTO dispute resolution system

Organisation for Economic Cooperation and Development OECD International Guidelines for Consumer Protection in the Context of Electronic Commerce

organisational business and marketing plans products and services

software applications used in conducting international electronic commerce

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

documenting and presenting

international marketing objectives

selected marketing approach

creation of an operational structure

effectively managing international marketing activities

monitoring and evaluating international marketing performance and making any necessary adjustments as required

formulating suggestions on how marketing activities could be affected in the future

Context of and specific resources for assessment

Assessment must ensure

access to office equipment and resources

access to organisational strategic and marketing plans and other relevant documents

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

assessment of written reports

demonstration of performance management financial risk or other management techniques

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of presentations

oral or written questioning to assess knowledge and understanding

review of authenticated documents from the workplace or training environment

review of testimony from team members colleagues supervisors or managers

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGB Manage the marketing process

BSBMKG603B Manage the marketing process

BSBMKGB Evaluate international marketing opportunities

BSBMKG605B Evaluate international marketing opportunities

other marketing units

management units

International grouping may include:

Risk management strategy may include:

Marketing approaches may include:

Operational marketing structure may include:

Strengths and weaknesses may include:

Marketing mix may include: