Required skills

photoimaging skills sufficient to

archive maintain and manage film and digital assets

createoptimise files and film to photoimaging industry standards

exhibit transport and display photoimages in an art context

research skills sufficient to

access information on all aspects associated with photoimaging shoots

compare contemporary styles and conceptualaesthetic approaches to art photoimaging

maintain professional practice arrangements for art photoimaging

literacy skills sufficient to

write artists statements and develop a resumecurriculum vitae

interpret and develop business documents and contracts

obtain necessary permits and licences to operate ancillary equipment and work in special locations

numeracy skills sufficient to

maintain contractualfinancial records for businesstaxation purposes

prepare budgets quotations and invoices

critical thinking skills sufficient to

recogniseaddress barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

problem solving skills sufficient to identifyrectify equipment malfunctionfailure

communication skills sufficient to

attract and maintain sponsors

engage and negotiate with stakeholders in a meaningful and respectful way

establish and nourish industry links with suppliers contactors and employees

explain conceptual basis for work in written and verbal contexts

negotiate prices and fair exchange of services

promote own photoimaging work in the media

resolve complaints and disputes

work effectively with diversity

learning skills sufficient to

learn operation of ancillary equipment

upgrade knowledge required to work in the varied locations of art imaging

review personal performance within shoot context

planning and organising skills sufficient to

coordinate activities of models assistants creative and production teams

organise shoots on locationin studio and prepare shoot management timelines

technology skills sufficient to check and reinstate equipment studio and props

Required knowledge

business practice eg partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

relationship between artist and professional bodiesassociations

selection testing and evaluation of technology to ascertain suitability for personal creative production purposes

traditions and contemporary issues that inform art photoimaging practice

working within the arts media and galleryexhibition environments

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

Evidence of the following is essential

ability to apply a typical workflow in art photoimaging professional practice

ability to apply business coordination and negotiation skills to own photoimaging work practices

ability to apply problem solving skills to the creative process

ability to apply technical and imaging skills including capturingoptimising art images

ability to conceptualise research initiate design and present visual art projects

ability to interact and liaise with potential clients commissioning agents media agencies peers and associated professionals

Context of and specific resources for assessment

Assessment must ensure

access to a range of photoimaging production equipment eg cameras computers software printers darkrooms studios lighting and accessories

access to a range of locations and studios for art photoimaging shoots

access to sources of information to research contemporary styles and conceptualaesthetic approaches to art photoimaging

opportunity for collaboration with or in allied creative arts disciplines

access to appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the assessee and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by candidate

direct observation of candidate applying a typical workflow in art photoimaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptualaesthetic approaches to art photoimaging

participation inobservation of art photographyphotoimaging awards

review of creative products against industry standards and service specifications

written and oral questioning or interview to test conceptual and technical soundness of project interpretation and creative product

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVCRSA Select and prepare work for exhibition

CUVCRS11A Select and prepare work for exhibition

CUVPHIA Research role and use of the photoimage in visual communication

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHIA Research and exploit photoimaging trends

CUVPHI502A Research and exploit photoimaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation package of professional work

CUVPHI505A Produce an innovative presentation package of professional work.

Project opportunities may include:

Sources of information may include:

Appropriate person/s may include:

Technical requirements may include:

Projected budget may include:

Supporting material may include:

Professional practice arrangements may include:

Documentation procedures may include:

Stakeholders may include:

Media and promotion opportunities may include:

Media package may include:

Media response may include:

Contractual and financial requirements may include: