Create mass electronic media advertisements

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV510A, 'Create mass electronic media advertisements'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Create mass electronic media advertisements' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Interpret a creative brief

1.1. Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used

1.2. Identify and check the advertising content and supporting information for accuracy and completeness

1.3. Confirm the time, schedule and budget requirements for creating the advertisement/s

1.4. Identify legal and ethical constraints

2. Create a radio advertisement

2.1. Determine the length, pace and format for the radio advertisement in accordance with the creative brief and the allocated budget

2.2. Determine the content of the opening, middle and close of the radio advertisement to create impact, introduce the central idea, provide support for key product benefits, and provide information to facilitate consumer action

2.3. Prepare scripts to meet the requirements of the producer and performer/s and the allotted time

2.4. Ensure the radio advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements

3. Create a television or cinema advertisement

3.1. Determine the length, pace and format for the advertisement in accordance with the creative brief and the allocated budget

3.2. Prepare scripts and storyboards to record the visual plan and to identify creative elements that meet the requirements of the creative brief

3.3. Ensure the advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support the visual image/s

3.4. Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements

4. Create an internet, web or podcast advertisement

4.1. Determine and produce copy and design elements to communicate the required image, features and benefits of the product or service

4.2. Size and position each element of the advertisement to achieve balance and focus for the advertisement

4.3. Ensure typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins

4.4. Design site map, navigation buttons, frames and multiple pages for ease of use

4.5. Ensure sound, animation and graphics do not distract from the content of the advertisement

4.6. Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements

Qualifications and Skillsets

BSBADV510A appears in the following qualifications: