Protect and use brands and business identity

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBIPR403, 'Protect and use brands and business identity'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Protect and use brands and business identity' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Identify the need for protection of brands and business identity

1.1 Research what constitutes a registrable trademark in Australia

1.2 Identify the legislative requirements governing trademark protection

1.3 Identify other forms of trademark protection

1.4 Identify existing or potential trademarks within organisation or scope

1.5 Explore the benefits, costs and risks of trademark registration and other forms of trademark protection

1.6 Make recommendations to develop and use trademarks with commercialisation potential

2 Identify and initiate application process for trademark protection

2.1 Identify sources of information and advice regarding protection of brands and business identity

2.2 Evaluate the role of intellectual property professionals in the trademark application process

2.3 Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark

2.4 Identify processes required for lodging a successful trademark application

2.5 Identify process for international trademark registration

2.6 Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable

3 Monitor the market and protect and use trademarks

3.1 Identify and review organisational policies and procedures to protect and use the trademark correctly

3.2 Identify and establish processes to use own and others’ trademarks for business growth

3.3 Monitor the market for possible trademark infringements

3.4 Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice

3.5 Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required

3.6 Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required

3.7 Identify and review organisational policies and procedures to prevent infringement of others’ trademarks