Manage advertising production

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV603, 'Manage advertising production'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Manage advertising production' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan production process for advertisements

1.1 Confirm timing and budgetary requirements for creative and production work

1.2 Assess creative brief and identify factors that influence the production process

1.3 Investigate and determine production processes to suit the advertising brief, creative work and advertising medium

1.4 Determine specifications to suit both the advertisement and production process

1.5 Schedule preproduction work to meet production and post-production requirements

1.6 Plan a production schedule to meet requirements of advertising brief and media plan

2 Evaluate and select suppliers

2.1 Identify suppliers for each element in production process

2.2 Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

2.3 Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

2.4 Brief and gain agreement from suppliers on production, schedule and process requirements

3 Direct advertising production process

3.1 Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule

3.2 Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service

3.3 Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

4 Evaluate advertising production

4.1 Evaluate quality and costeffectiveness of production processes and report against requirements of the creative brief

4.2 Ensure evaluation processes are valid and measure quality against standards established in the creative brief

4.3 Evaluate final advertisement in relation to requirements of the creative brief