Develop, implement and monitor the use of social media in a business

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SITXEBS002, 'Develop, implement and monitor the use of social media in a business'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop, implement and monitor the use of social media in a business' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine social media requirements.

1.1.Identify and profile target audience.

1.2.Research social media platforms and tools, strategies for use and relevance to organisation.

1.3.Select appropriate social media platforms and tools to meet organisational objectives.

2. Develop policies and procedures.

2.1.Develop organisational policies and procedures for social media use.

2.2.Establish guidelines for audience engagement and appropriate content.

2.3.Develop a social media crisis management plan, including approved responses, to deal with social media issues and incidents.

3. Develop a social media plan.

3.1.Identify strategies in relation to consumer and stakeholder engagement, marketing and customer service activities that are to be undertaken using social media.

3.2.Prepare a calendar documenting planned social media activity.

3.3.Establish metrics to measure success of social media activity.

3.4.Document social media plan outlining activity to be undertaken, timelines and targets.

4. Implement social media plan.

4.1.Identify and organise appropriate resources to implement social media plan.

4.2.Implement social media plan according to organisational policies and procedures.

4.3.Manage escalated complaints, conflicts and crisis situations according to social media plan.

4.4.Post approved responses to issues and incidents promptly.

5. Evaluate social media effectiveness.

5.1.Measure success of social media activities against social media plan targets.

5.2.Identify gaps and determine strategies to address performance issues.

5.3.Modify social media plan to support on-going business growth as required.